mascots Tag



Arnie The Armadillo
by Freddy Tran Nager, Founder of Atomic Tango & B2B Rabble Rouser… He’s violent. He’s funny. He’s different from anything you’ve ever seen in business insurance advertising — or imagined you’d ever see. He’s Arnie the Armadillo, the new mascot of Britain’s Kingsbridge Professional Solutions (KPSol). And it’s creating quite a stir among business-to-business marketers…. But, first, watch for yourself: Sure, it’s taking some creative risks. But you know what’s even riskier in business? Being boring and having no one remember you. KPSol is not the first B2B marketer toRead More
Volkswagen Beetle
by Freddy Tran Nager, Founder of Atomic Tango + Husband of Beetle Owner… He sits there before his mic, round and retro, emanating the cuteness that made him an icon in America. On this occasion, he wears formal black, though he’s usually seen in the wild dressed like a jelly bean. Then he speaks… And out comes the voice of an old German man. And he’s saying, “I know vhat ze people vant.” Yeah, right… I usually applaud the work of ad agency Crispin Porter + Bogusky. For VW, theyRead More