media Tag



Podcasting
by Freddy J. Nager, Founder of Atomic Tango, Long-Time Listener, First-Time Podcaster; Photo by Jonathan Velasquez on Unsplash… I decided to take the audio plunge and launch my own podcast…Read More
2017 Marketing and Media Predictions

Posted On December 22, 2016By Freddy J. NagerIn Media

Look Out Ahead! 2017 Predictions for Marketing, Media, and Mischief

by Freddy J. Nager, Found of Atomic Tango + Amateur Prognosticator… Based on my observations of trends in demographics, business, technology, and politics, I’ve concocted and contrived these predictions for the new year and beyond. Maybe way way WAY beyond. But if 2017 is anywhere near as capricious as 2016, these could all happen. Or the zombie apocalypse will finally arrive. In any case, here are my forecasts in no particular disorder… SIRI-OUSLY NOW: Touch screens are so two years ago. Instead, animated chatbots will take over brick-and-mortar retail toRead More
Los Angeles Rams marketing
by Freddy J. Nager, Founder of Atomic Tango + Marketing Critic… Do marketing plans come from factory assembly lines these days? The advice is so generic and commodified, someone on AliExpress must be selling it for 40-cents a piece as long as you buy 100 of them. Take this article about marketing the L.A. Rams NFL franchise. It contains two words that would make most experienced marketers groan in weariness: The S-Word: Social Media The M-Word: Millennials Those two words were a running gag in my Marketing Strategy course. IfRead More
Pokemon Go

Posted On July 13, 2016By Freddy J. NagerIn Media

What’s Making Pokemon Go: A Quick Marketing Analysis

by Freddy J. Nager, Founder of Atomic Tango + Realistic Idealist… Much has already been said about Nintendo’s Pokemon Go, the augmented reality (AR) game that’s turned millions of Americans into manic scavenger hunters. Perhaps too much. The phenomenon has already triggered a backlash after just a few days from people tired of hearing about it. If there were a web-browser app that blocked all stories mentioning “Pokemon,” it would likely be as popular as the game itself. But all this hype only underscores the game’s level of success —Read More

Posted On March 16, 2015By Freddy J. NagerIn Missions

Breaking into the Media Biz: 10 Tips for Aspiring Moguls

by Freddy J. Nager, Founder of Atomic Tango LLC + Fellow Aspiring Mogul “In this very real world, good doesn’t drive out evil. Evil doesn’t drive out good. But the energetic displaces the passive.” — Bill Bernbach, advertising legend I recently spoke about media careers to college students at the National Broadcasting Society AERho Convention. We were in the heart of the Disneyland Resort, amidst thousands of tourists wearing Mickey Mouse ears and celebrating America’s greatest media brand. It was the perfect place to discuss the future of media andRead More
The following is a work of satire. Anyone who believes any of this post should join Fox News, where they’ll feel right at home. Disney Corporation has canceled all screenings of the fairy tale movie Into The Woods in the wake of threats from an organization calling itself Wolves Incensed by Lupine Defamation (WILD).Read More

Posted On October 9, 2009By Freddy J. NagerIn Marketing

Don’t Attempt This At Home: Your Own P.R.

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Handling your own public relations is like serving as your own lawyer in court. Possible? Yes. Advisable? Not so much. I write this in response to the NY Times article “Which P.R. Firm Do You Use?” by entrepreneur Jennifer Walzer. Walzer describes her success in handling the public relations for her startup tech company. Her achievements certainly deserve kudos (whatever a kudo is), and she does provide some smart tips on scoring media coverage. The problem? The same asRead More
by Freddy J. Nager, Founder of Atomic Tango LLC + Diehard Newspaper Reader… It’s tough watching an old friend slowly die. Even tougher knowing that you’re helping to knock him off. Before you go calling 911, the old friend I’m referring to is my daily newspaper. For decades, I’ve started every day with my sports and business pages while downing pure Colombian full-caf. Whenever I miss my morning coffee-n-paper jumpstart combo, I find myself fluttering through the rest of the day like a fat pigeon in a hurricane. Now, toRead More

Posted On March 29, 2009By Freddy J. NagerIn Marketing

Want Tail? Watch Your Head: Secrets of Long-Tail Marketing

by Freddy J. Nager, Founder of Atomic Tango LLC Customer: Do you have “I Just Called To Say I Love You”? Barry: Yes. Customer: Can I have it? Barry: No. Customer: Why not? Barry: Because it’s tacky sentimental crap that’s why. Do we look like a store that would sell that song? Do you even know your daughter, there’s no way she likes that song. Oh I’m sorry, is she in a coma? — from “High Fidelity,” the movie A buddy and I were reminiscing about small independent record stores.Read More
by Freddy J. Nager, Founder of Atomic Tango LLC + Part-Time Shark Jumper Although Americans don’t manufacture much anymore, we still excel at making media, including entertainment and news. We give good hype, and the Internet brings it to the rest of the world 24/7. One problem: all this unfiltered Yankee content poses a linguistic challenge for people in other countries, even those fluent in English. That’s because Americans also excel at screwing with the language — and I’m not just talking about Miss South Carolina (warning: excruciating cringe-inducing videoRead More