media Tag



by Freddy J. Nager, Founder of Atomic Tango LLC Last week I hit the Digital Media Summit in the coolly atmospheric Hollywood Roosevelt Hotel. There I enjoyed several speakers providing intelligent and informed insights into the industry, including Zango’s York Baur, Quarterlife’s Mashall Herskovitz, and my MBA classmate Jake Zim of Safran Digital Group. But many of the other speakers were so intently spinning facts and sidestepping questions, I thought I was watching a Bush administration press conference…Read More
typewriter
by Freddy J. Nager, Founder of Atomic Tango LLC & Press Release Connoisseur… It’s amazing the difference between what you learn in school and actual business practices. I once took a class in public relations where we learned how to write a press release. The basic rule: write an actual news story about your company using standard journalistic practices to make it as objective as possible. That way, the news editor can make a few adjustments and print it as is. Then I ventured into the real business world andRead More
Fox TV has a long history of upsetting the status quo. At its launch, it gave the finger to the mainstream networks and introduced edgier shows such as “The Simpsons,” “In Living Color” and “Married With Children.” Sure, this meant smaller overall audiences than its rivals, but it scored with the ever desirable 18-49 demo, whom advertisers love. Now Fox TV is rocking the ad world again…Read More
She’s a money management wizard — and now she’s proving pretty damn savvy about marketing, as well…Read More