Mervyns Tag



Meryvns' "Declare Your Style" Campaign
by Freddy Tran Nager, Founder of Atomic Tango LLC + Marketing Forensics Practitioner… As an L.A. interactive-media guy, I’m expected to blog about sexy new developments online or in Hollywood, but today I’m writing about Mervyns department store. And, yes, that’s the only time you’ll ever see the words “sexy” and “Mervyns” in the same sentence. Ah, I see I just lost 98% of this article’s readers, which reflects the same percentage of consumers who couldn’t care less about the fashion retailer. And that explains why Mervyns recently declared bankruptcy.Read More