millennials Tag



young shopper
by Freddy Tran Nager, Founder of Atomic Tango + Dude Now Definitely In The Older Demo; photo by Jomjakkapat Parrueng on Unsplash… A running gag in my marketing classes was that every student-crafted plan consisted of “using social media to target Millennials.” Then the business world finally acknowledged that organic social media doesn’t really work.Read More
Retail Hell
by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Will Miss Shopping In Stores; modified illustration from Weird Tales magazine 1941… Deep inside the HQ of Rapacious Retail Inc. — an office so sterilized and bathed in artificial light that live plants wilt within seconds — we find the head of marketing — Bob Boberts: Marketing Ninja. Uh, OK, Marketing Ninja — Bob: No, make that Marketing Visionary. Yes, that would look great in my Twitter bio… Marketing Visionary Bob Boberts, a generic male exec in his 40’sRead More
2017 Marketing and Media Predictions
by Freddy Tran Nager, Found of Atomic Tango + Amateur Prognosticator… Based on my observations of trends in demographics, business, technology, and politics, I’ve concocted and contrived these predictions for the new year and beyond. Maybe way way WAY beyond. But if 2017 is anywhere near as capricious as 2016, these could all happen. Or the zombie apocalypse will finally arrive. In any case, here are my forecasts in no particular disorder… SIRI-OUSLY NOW: Touch screens are so two years ago. Instead, animated chatbots will take over brick-and-mortar retail toRead More
Los Angeles Rams marketing
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor… Do marketing plans come from factory assembly lines these days? The advice is so generic and commodified, someone on AliExpress must be selling it for 40-cents a piece as long as you buy 100 of them. Take this article about marketing the L.A. Rams NFL franchise. It contains two words that would make most experienced marketers groan in weariness: The S-Word: Social Media The M-Word: Millennials Those two words were a running gag in my Marketing Strategy course. IfRead More
Millennials missing the bus
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Loves Millennials… And Many Other Segments; photo by Maru Lombardo on Unsplash… My Strategic Marketing students last year had a running joke. For every business challenge in the universe, they would say, “We plan to target millennials using social media.” That got a laugh every time. After all, everyone knows that social media marketing is a joke for most brands. As for marketing to millennials, a recent article in Ad Age claims that many marketers are finally realizing thereRead More
The Story of What Happens When Bad Clothes Meet Corporate America
by Raegan Thurlow, Part-Time Fashionista; illustration by Mark Armstrong… If you’ve sold Kool-Aid at a lemonade stand in the not too distant past (the pre-30 crowd): When you hear “business casual”, do you think jeans and a polo? Or are you reaching for basketball shorts and a hoodie at 9:00 Friday morning? Some employees choose to express their discontent by complaining while others take 2-hour lunch breaks (during which time their phones are mysteriously out of cell range). Others still take casual Friday to the next level – a levelRead More
by Freddy J. Nager, Founder of Atomic Tango LLC, and Veteran Marketer Trying to Get Jiggy with It In my quest to find value on Twitter, I began by following a lot of marketing people, including several ad agency heads and veteran PR people. I wound up unfollowing most of them — except for the young marketers still in college or graduated within the past five years. I’ve found the young marketers refreshing for several reasons…Read More
by Freddy Tran Nager, Founder of Atomic Tango + Member of a Few Segments… A few years ago, my wife and I strolled into Forth & Towne, a new fashion chain from Gap Inc. targeting women over age 35. It was solemn and dignified with muted lights and muted music — and muted people. While other stores in the mall percolated with excited shoppers (this was 2006), the spanking new Forth & Towne saw its handful of customers browsing quietly, as if they were preparing to pay respects to anRead More