music industry Tag

Posted On March 8, 2010By Freddy J. NagerIn Marketing

A Walk Down Memory 6th Street: My Vintage SXSW Ad

by Freddy J. Nager, Founder of Atomic Tango LLC + former Record Industry Adman Funny to see all the young ones chattin’ away on the Twitter ’bout this year’s South-by-Southwest festival, aka SXSW. What used to be just a good ol’ fashioned music fest in the unvarnished heart of Austin is now this slicked-up multimedia shindig known as much — or even more — for its interactive media than its music. Seems to me that the latte-sippers are now outnumbering the Shiner Bock drinkers. The times they sure have a’changed…Read More

Posted On March 29, 2009By Freddy J. NagerIn Marketing

Want Tail? Watch Your Head: Secrets of Long-Tail Marketing

by Freddy J. Nager, Founder of Atomic Tango LLC Customer: Do you have “I Just Called To Say I Love You”? Barry: Yes. Customer: Can I have it? Barry: No. Customer: Why not? Barry: Because it’s tacky sentimental crap that’s why. Do we look like a store that would sell that song? Do you even know your daughter, there’s no way she likes that song. Oh I’m sorry, is she in a coma? — from “High Fidelity,” the movie A buddy and I were reminiscing about small independent record stores.Read More

Posted On December 31, 2008By Freddy J. NagerIn Marketing

Business The Buffett Way — Not Warren, But Jimmy

Want to see a brand done right — and gone wild? Go to a Jimmy Buffett concert, but don’t bother with the music performance.Read More