music industry Tag



Bobby Borg with Freddy Nager
by Freddy Tran Nager, Founder of Atomic Tango + Former Music Industry Guy… Many marketers get called “rock stars” — though most are more Milli Vanilli than Mick Jagger. Then there’s Bobby Borg, who is literally a rock star in the field…Read More
SXSW 1995
by Freddy Tran Nager, Founder of Atomic Tango + Former Music Industry Advertising Guy… Funny to see all the young ones chattin’ away on the Twitter ’bout this year’s South-by-Southwest festival, aka SXSW. What used to be a good ol’ fashioned music fest in the unvarnished heart of Austin is now this slicked-up multimedia shindig known as much — or even more — for interactive media than music. Seems to me the latte-sippers now outnumber the Shiner Bock drinkers. The times they sure have a’changed…Read More
by Freddy Tran Nager, Founder of Atomic Tango + Long Tail Marketing Enthusiast… Customer: Do you have “I Just Called To Say I Love You”? Barry: Yes. Customer: Can I have it? Barry: No. Customer: Why not? Barry: Because it’s tacky sentimental crap that’s why. Do we look like a store that would sell that song? Do you even know your daughter, there’s no way she likes that song. Oh I’m sorry, is she in a coma? — from “High Fidelity,” the movie A buddy and I were reminiscing aboutRead More
Jimmy Buffett
by Freddy Tran Nager, Founder of Atomic Tango + Guy Still Looking For His Lost Shaker Of Salt… Want to see a brand done right — and gone wild? Go to a Jimmy Buffett concert, but don’t bother with the music performance.Read More