by Freddy J. Nager, Founder of Atomic Tango LLC + Former Facebook Advertiser
In part one of this series, I talked about the aesthetic MySpacification of Facebook: how the popular social network’s design went from clean to pure cornea gumbo.
Now let’s talk advertising on Facebook.
I used to buy Facebook ads because I was enamored by the targeting capabilities. For example, when promoting a local theatrical production, I could easily target the zip code and even a surrounding area, the right age group, actors and directors and other theatre types, fans of the playwright, and people who might like the play’s subject matter. In addition, I could easily test ads and make changes, and switch payment from cost-per-thousand views (CPM) to cost-per-click (CPC) at the touch of a virtual button. The tracking data showed me what was working and what was not. This seemed like the perfect ad platform.
Then I noticed that “not” was becoming more common than “working.”
And I’m not alone in this discovery… keep reading