All posts tagged MySpace

by Freddy J. Nager, Founder of Atomic Tango LLC + Former Facebook Advertiser

Facebook Ads

Ads that appeared on my Facebook page. Why do I feel like these ads are related, and that clicking any of them will get me into trouble?

In part one of this series, I talked about the aesthetic MySpacification of Facebook: how the popular social network’s design went from clean to pure cornea gumbo.

Now let’s talk advertising on Facebook.

I used to buy Facebook ads because I was enamored by the targeting capabilities. For example, when promoting a local theatrical production, I could easily target the zip code and even a surrounding area, the right age group, actors and directors and other theatre types, fans of the playwright, and people who might like the play’s subject matter. In addition, I could easily test ads and make changes, and switch payment from cost-per-thousand views (CPM) to cost-per-click (CPC) at the touch of a virtual button. The tracking data showed me what was working and what was not. This seemed like the perfect ad platform.

Then I noticed that “not” was becoming more common than “working.”
And I’m not alone in this discovery… keep reading

by Freddy J. Nager, Founder of Atomic Tango LLC + former AOL-user turned MySpace-user turned Facebook-user turned Next-Please!-user

Gumbo

Easy on the eyes, yes? Signature gumbo from Bozo’s Seafood Restaurant in Metairie, Louisiana. Photo by Jason Perlow via Wikimedia Commons.

There’s a great term in the book Jargon Watch, a small dictionary published by Wired magazine back in the Pleistocene Era (circa 1997): Cornea Gumbo. It refers to “a visually noisy, overdesigned PhotoShopped mess,” as in, “Gawd, we’ve got to redesign that page, it’s become total cornea gumbo.”

Cornea gumbo aptly described the hot visual messes that constituted many websites in the mid-90s. In a pique of nostalgic democratization, MySpace launched in 2003 and enabled everyone to capture those halcyon days of web design. Where web development once required an overpriced HTML-jockey who had taught himself PhotoShop, MySpace provided the tools to stew up your own gumbo, spiced up with social features borrowed from Friendster which had borrowed them from AOL. (Anyone who thinks social media is a modern phenomenon obviously skipped WWW history class.) Using MySpace on a heavy basis (as I frequently did) required frequent scraping of one’s retinal cones and rods to remove all the accreted and burned-on images.

Then came Facebook… keep reading

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC

What lies in store for MySpace?

What lies in store for MySpace?

MySpace is losing it. And I’m not talking about its members defecting to Facebook.

Last year, the once mighty, world dominating social network that had crushed its predecessor Friendster suddenly found itself splattered on Facebook’s windshield. At first, MySpace responded by copying Facebook features, but copying a competitor is not a long-term success strategy. In fact, it just gives the competition credibility.

So MySpace gave up the fight and is fully rebooting by going after a niche market… keep reading

In its early days, Facebook sucked for marketing, as its primarily collegiate users were more interested in socializing than in responding to corporate pitches. That’s not a criticism — after all, Facebook is officially a “social network,” so it was working as designed.

But this endemic commercial disinterest meant that most marketers were wasting their dinero on banners on Facebook. For most Facebook users — particularly refugees from the full-frontal ad assault called MySpace — that was a good thing. For Facebook’s investors? Not so much.

Then a couple of transformational events occurred… keep reading