naming Tag



by Freddy J. Nager, Founder of the one and only Atomic Tango LLC (at least for now) There was nothing to set off my usually hypersensitive B.S. detector. The email landed in my business inbox with the subject line, “Confirm: About “atomictango” registration.” I didn’t recognize the sender’s name, Gerry Gu from p-xi.org, but emails from strangers are common in business, so I opened it and the message seemed friendly enough…Read More
John Carter
by Freddy J. Nager, Founder of Atomic Tango + Lifelong Fan of the Warlord of Mars… Forget the 10-foot-tall 6-limbed marauding Martians – the biggest challenge facing John Carter is his name. Or more exactly, the fact that Disney used his name as the title to his movie. Creating the second-worst sci-fi movie title of all time, Disney named this $250-million epic about red planet warfare “John Carter.” Yes, really, “John Carter.” Think about it. I mean, how can you not feel your blood racing at the sound of it?Read More
Radio Shack is now The Shack
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Professionally Names Things… Previously here on Atomic Tango… Pizza Hut became “The Hut,” evoking images of Jabba — or worse. Now word comes that another iconic American brand has likewise simplified: Radio Shack is now “The Shack,” evoking images of a giant basketball player. Their new tagline, “Our Friends Call Us The Shack,” makes me wonder what their non-friends call them.Read More
Pizza Hut is now The Hut
by Freddy Tran Nager, Founder of Atomic Tango + Pizza Addict… What’s wrong with pizza? I love pizza! Yet fast food giant Pizza Hut is dropping the “pizza” from some of its store names and packaging. While still officially called Pizza Hut, the chain will refer to itself as “The Hut” to make it a more appealing place for teens to hang out. Hey, we’re not a fast food joint, we’re a clubhouse!Read More
Trump Vodka
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Wishes His Personal Name Were “Atomic Tango”… I recently read a book that recommends naming your company after yourself to make your brand “authentic.” Hmm… Freddy Nager Productions? Uh, no — sounds like a nightmare on Elm Street. My personal name issues aside, here’s my advice to all other entrepreneurs: If you plan to remain a small operation (like a law practice), you might consider naming your company after yourself. Otherwise, create a name that’s original and creative. Sure,Read More
by Freddy J. Nager, Founder of Atomic Tango LLC Who ever imagined that naming a company would become a game of speed and chance? As soon as the Eliot Spitzer-prostitute story broke, I looked up the name Client9.com. Then New York Governor Spitzer was busted for hiring prostitutes: he was the mysterious “Client 9” in investigative reports. Given my penchant for anything that sounds like it came from a James Bond film, I immediately looked to reserve “Client 9” as the site of a satirical series, but someone beat meRead More
“I’m so full of action, my name should be a verb.” – Big Daddy Kane I meet far too many dotcom execs and entrepreneurs who claim marketing isn’t necessary. “Just look at Google,” they tell me with smug grins. True, Google never spent a dollar on advertising their world-dominating search engine, but they did perpetrate some wicked marketing…Read More