nonprofit marketing Tag



Start Your Engines - Nonprofit Management Made Simple
Editor’s Note: We first met Rachel Brookhart on Twitter, where her wit, devotion to smart marketing, and love of both cats and whiskey caught our eye. We also share an academic connection: Rachel received her M.A. in Nonprofit Management from Antioch University L.A., where Atomic Tango Founder Freddy Tran Nager used to teach. Now she’s published her first book, Start Your Engines: Nonprofit Management Made Simple, which we found both entertaining and insightful. It combines realistic advice (no naive idealism here) interwoven with a parable of a racing team tryingRead More
Black Friday
by Freddy Tran Nager, Founder of Atomic Tango + No Relation To The Grinch; featured photo by Powhusku from Laramie, WY via Wikimedia Commons… With Black Friday lurking around the corner, you’ll likely see the term “doorbuster” describing a deal so irresistible that you’ll want to break down the door to get at it. Now, that term might have been cute… slightly… a little… or maybe not… years ago, but since people have actually been killed by Black Friday stampedes, “doorbuster” is horrifically distasteful today. Any retailer who uses itRead More
by Freddy J. Nager, Founder of Atomic Tango LLC + Animal Enthusiast I love to dis and dissect social media hype, but proving that I’m not all naysaying and negativity, here’s one social media success story that did make a difference. A BIG difference. In fact, it saved a life… Meet Charlie: Not Your Typical Social Media Celebrity Weighing in at 500 pounds, Charlie has a vocabulary limited to grunts and squeals. He doesn’t know how to use a computer or even type, and consequently his  is zero. How unsocialRead More