Peter Drucker Tag

Ignoring The Signs

Posted On January 1, 2019By Freddy Tran NagerIn Marketing

Superficial Powers: Meet The Illiterati

by Freddy Tran Nager, Founder of Atomic Tango LLC + Avid Reader; photo by Micaela Parente on Unsplash… In this hive of scum and villainy we call the Internet, you’ve likely met all shades of dubious characters: trolls, stalkers, spies, Republicans. Here’s one group that’s not nearly as harmful but just as annoying: the illiterati. These are people who refuse to read yet act like they do. They tend to fall into one or more of the following categories…Read More
by Freddy J. Nager, Founder of Atomic Tango and Italian Cuisine Junkie The way social media-philes talk, you’d think that businesses had been ignoring customers for thousands of years. The socmeds ascend their virtual mounts and issue pronouncements like “2010 will be the year of listening to the customers needs” and “customer service is the new marketing.” Nice sentiments — but hardly new, and not exactly the perfect business strategy, either…Read More

Posted On February 22, 2008By Freddy Tran NagerIn Marketing

Amen to That: A Little Gospel According to Peter Drucker

by Freddy J. Nager, Founder of Atomic Tango LLC While reading an article by one of my marketing idols, Jack Trout, I came across this quote from the “father of business consulting,” Peter Drucker… “Because the purpose of business is to create a customer, the business enterprise has two, and only these two, basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” Upon reading this, I shouted “amen” and “hallelujah” at the same time, probablyRead More