positioning Tag



by Freddy J. Nager, Found of Atomic Tango LLC So let’s say you start an athletic shoe company specializing in tennis — a sport mostly favored by upper-crust Europeans and the country-club set. You cement your brand image by naming your company after a tiny, extremely civilized European country famous for chocolate, watches, skiing, and an army known more for pocket knives than fighting wars. This Euro image is necessary, not just because you yourself are Swiss, but because you’re launching your company in Los Angeles in 1966, and L.A.Read More
by Freddy J. Nager, Founder of Atomic Tango LLC + Occasional Chiseler Warning: The following blog post contains full frontal liberal snarking and might not be appropriate for all audiences. If you’re a Republican with a thin skin, please escape now to somewhere you might feel more at home. The way I see it, ridiculing Sarah Palin is not only fun, it’s our patriotic duty. Many of us laugh at her now, viewing Palin as a living Saturday Night Live sketch. But the scary part is that many others takeRead More
Saks Fifth Avenue Blacker Friday
It’s like an episode from the HBO series Sex And The City (or any romantic comedy of your choice): the lead character pines for a fantasy ideal — a millionaire, supermodel, quarterback, cheerleader, prince or princess — but our hopeless romantic ultimately finds true love with a best friend, worst enemy, nerd, prostitute, maid, or bodyguard. Delusions dispelled, the true lovers lock lips and live happily ever after. Or until Hollywood makes a sequel. Today, many retailers are undergoing the same head-spinning realignment of expectations. Their dream consumers — namely,Read More
Meryvns' "Declare Your Style" Campaign
by Freddy Tran Nager, Founder of Atomic Tango LLC + Marketing Forensics Practitioner… As an L.A. interactive-media guy, I’m expected to blog about sexy new developments online or in Hollywood, but today I’m writing about Mervyns department store. And, yes, that’s the only time you’ll ever see the words “sexy” and “Mervyns” in the same sentence. Ah, I see I just lost 98% of this article’s readers, which reflects the same percentage of consumers who couldn’t care less about the fashion retailer. And that explains why Mervyns recently declared bankruptcy.Read More
Coke vs Pepsi
by Freddy Tran Nager, Founder of Atomic Tango + Competitive Strategist… During the 2008 South Carolina Democratic debate, Barack Obama and Hillary Clinton spent the evening attacking each other instead of addressing the issues. I was completely irked by their misbehavior — then realized this was classic marketing strategy in action…Read More
Walmart sustainability?
by Freddy Tran Nager, Founder of Atomic Tango +Not A Walmart Shopper… “We live in a time when people are losing confidence in the ability of government to solve problems… Walmart does not wait for someone else to solve problems.” – Walmart Stores CEO H. Lee Scott Jr. I’m no fan of the big box behemoth. The list of Walmart misdeeds ranges from underpaying and underinsuring their employees, to driving mom-and-pop stores out of business, from ignoring the wishes of communities who don’t want the hideous boxes in their backyards,Read More
Google Billboard Ad
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Remembers Search Engines Before Google; this article contains affiliate links, and purchasing through them supports the Atomic Tango martini fund… “I’m so full of action, my name should be a verb.” – Big Daddy Kane Too many dotcom execs and entrepreneurs claim marketing isn’t necessary. “Just look at Google,” they say with smug grins. True, Google never spent a dollar on advertising their world-dominating search engine, but they did perpetrate some wicked marketing…Read More