pricing Tag



Cat prints photo by Emir O. Filipović

Posted On November 29, 2015By Freddy J. NagerIn Media

Read ‘Em And Reap: The Best Books For Marketers And Entrepreneurs

by Freddy J. Nager, Founder of Atomic Tango + Marketing Professor; cat-prints photo by Emir O. Filipović… So you’d like to learn more about business but can’t take a class right now. Or maybe the idea of school gives you nightmares about forgetting class until the final exam. (Been there, dreamed that.) No problem. While I teach college courses, I understand the need to fly solo. So I compiled this business reading list to educate, enlighten, even entertain. Academic vs Commercial Most of these books are light enough for beachRead More
by Freddy J. Nager, Founder of Atomic Tango + Consumer Of Both Digital Media And Coffee In Vast Quantities At The Same Time… It’s epidemic. Everywhere you look, you’ll find someone displaying — nay, flaunting the symptoms. I’m talking about the rash of silly price comparisons: specifically, marketers trying to justify their pricing strategy by invoking the price of a Starbucks latte.Read More
by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Cares How Stuff Is Made… After nearly a decade of service, my Swing-A-Way manual can opener finally bit it. It was cheap yet solid and totally energy efficient (electric can openers are for wimps). As an added bonus, it was made in America (“USA! USA! USA!”). And that’s a rare feature these days — even rarer than ever, as I discovered… As I grabbed a new Swing-A-Way at my local Bed, Bath & Beyond (that’s the name ofRead More
by Freddy J. Nager, Founder of Atomic Tango LLC What do charity organizations and most Web 2.0 companies have in common? None of them make a profit. (Apparently, someone convinced dotcoms that .) But they all still have prices – just not in the traditional sense of numbers on a tag…Read More

Posted On January 5, 2010By Freddy J. NagerIn Marketing

Sushi Fail: Ad Placement Gone Wrong

by Freddy J. Nager, Founder of Atomic Tango LLC & Japanese Food Lover So you manage a small chain of sushi restaurants, and business is not exactly stellar, so you decide to run one of those coupons that winds up in people’s mailboxes en route to the recycling bin. And that’s when this happens…Read More
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC In my ongoing quest to find anything of value on Twitter, I started following Umair Haque (@umairh), a strategy advisor who writes a  column for Harvard Business Publishing called “Edge Economy”. Haque recently let loose a blast at someone else’s article: “i strongly rec everyone read http://bit.ly/GdroN and reflect on why its 1) bad business 2) ethically questionable + 3) lame.” That micro-rant sounded like something I would write, so I had to check the offending article out…Read More
by Freddy J. Nager, Founder & Fusion Director of Atomic Tango LLC So you finally found that gadget you’ve been dreaming about — you know, the one with the 60″ screen, built-in WiFi, and ability to make a perfect crème brulee at the touch of a button. Better yet, you found it advertised at just the right price… but you didn’t notice the fine print. Only after getting to the store do you notice the word that causes blistering steam to blast out of your ears and nostrils…Read More

Posted On May 17, 2009By Freddy J. NagerIn Marketing

How to Win a Price War (Hint: Don’t)

by Freddy J. Nager, Founder of Atomic Tango LLC + Price Pacifist “War, huh, yeah What is it good for Absolutely nothing Uh-huh War, huh, yeah What is it good for Absolutely nothing Say it again, y’all…” — Edwin Starr, “War” Imagine you’re minding your own business, selling lemonade from your friendly neighborhood stand, when — BAM! — you’re torpedoed by a rival who cuts his lemonade price in half. That bastard! Here you two had settled upon a comfy price point — legally, of course, with no collusion whatsoeverRead More
You’ve all seen the standard romantic comedy: the lead character pines for a fantasy ideal — a millionaire, supermodel, quarterback, cheerleader, prince or princess — but in the end, our hopeless romantic finds true love with a best friend, worst enemy, nerd, prostitute, maid or bodyguard. Delusions dispelled, the true lovers lock lips and live happily ever after. Or until Hollywood makes a sequel. Today, thanks to the recession, many businesses are undergoing the same head-spinning realignment of expectations. Their dream consumers — namely, the filthy rich — are suddenlyRead More

Posted On February 27, 2009By Freddy J. NagerIn Marketing

“Free” Market Freefall: The End of Free?

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Just over a year ago, Wired magazine proudly proclaimed that the future would be free, an argument based partially on ad-supported free sites like NYTimes.com. Of course, it was hard to take this manifesto seriously since Wired still charges for their magazine (cover price $4.99). It was also misleading because it appeared during the height of the second dotcom bubble, when most of the free websites and services weren’t really living off their ad revenue. Some still aren’t. TheRead More