pricing Tag



nonprofit pricing
by Freddy Tran Nager, Founder of Atomic Tango + Consultant to Nonprofits, Dotcoms, and Dreamers; photo by Kat Yukawa on Unsplash… What do charity organizations and most Web 2.0 companies have in common? None make a profit. (Apparently, someone convinced dotcoms that .) But they all still have prices — just not in the traditional sense of numbers on a tag…Read More
best marketing books
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor; photo by Manuel Cacciatore via Wikimedia Commons… So you’d like to learn more about business but can’t take a class right now. Or maybe the idea of school gives you nightmares about forgetting class until the final exam. (Been there, dreamed that.) No problem. While I teach university courses, I understand the need to learn on your own. So I compiled this business reading list to enlighten, inspire, even entertain. Academic vs Commercial Most of these books are lightRead More
False Equivalence
by Freddy Tran Nager, Founder of Atomic Tango + Consumer Of Both Digital Media And Coffee In Vast Quantities At The Same Time… MBA programs today must be teaching young marketers to compare everything to a Starbucks latte. You’ll likely see this in marketing for digital media, which will boast that an app, download, or subscription costs less than a cup of Starbucks — and you’ll get so much more for your money! Privately, the marketers will lament that consumers are paying so much for a fleeting cup of coffeeRead More
Swing-A-Way can opener
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Cares How Stuff Is Made… After nearly a decade of service, my Swing-A-Way manual can opener finally bit it. It was cheap yet solid and totally energy efficient (electric can openers are for wimps). As an added bonus, it was made in America (“USA! USA! USA!”). And that’s a rare feature these days — even rarer than ever, as I discovered… As I grabbed a new Swing-A-Way at my local Bed, Bath & Beyond (that’s the name of aRead More
by Freddy J. Nager, Founder of Atomic Tango LLC & Japanese Food Lover So you manage a small chain of sushi restaurants, and business is not exactly stellar, so you decide to run one of those coupons that winds up in people’s mailboxes en route to the recycling bin. And that’s when this happens…Read More
crabcake
by Freddy Tran Nager, Founder of Atomic Tango + Crabcake Junkie; photo by Stu Spivack via Wikimedia Commons… In my ongoing quest to find anything of value on Twitter, I started following Umair Haque, a strategy advisor who writes for Harvard Business Publishing. Haque recently blasted someone else’s article: “i strongly rec everyone read http://bit.ly/GdroN and reflect on why its 1) bad business 2) ethically questionable + 3) lame.” That micro-rant sounded like something I’d write, so I checked the offending article out…Read More
by Freddy J. Nager, Founder & Fusion Director of Atomic Tango LLC So you finally found that gadget you’ve been dreaming about — you know, the one with the 60″ screen, built-in WiFi, and ability to make a perfect crème brulee at the touch of a button. Better yet, you found it advertised at just the right price… but you didn’t notice the fine print. Only after getting to the store do you notice the word that causes blistering steam to blast out of your ears and nostrils…Read More
How To Win A Price War
by Freddy Tran Nager, Founder of Atomic Tango + Price Pacifist; photo by Artem Beliaikin on Unsplash… Imagine you’re selling lemonade from your friendly neighborhood stand when — BAM! — you’re torpedoed by a rival who cuts his price in half. That inglorious bastard! Here you two had settled upon a comfy price point — legally, of course, with no collusion — and he had to upset the balance…Read More
Saks Fifth Avenue Blacker Friday
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor… It’s like an episode from the HBO series Sex And The City (or any romantic comedy of your choice): the lead character pines for a fantasy ideal — a millionaire, supermodel, quarterback, cheerleader, prince or princess — but our hopeless romantic ultimately finds true love with a best friend, worst enemy, nerd, prostitute, maid, or bodyguard. Delusions dispelled, the true lovers lock lips and live happily ever after. Or until Hollywood makes a sequel. Today, many retailers are undergoingRead More
the end of free
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Believes Everything Worthwhile Has A Price… Just over a year ago, editor Chris Anderson of Wired magazine proudly proclaimed that the future would be free, an argument based partially on ad-supported free sites like NYTimes.com. Of course, it was hard to take this manifesto seriously since Wired still charges for their magazine (cover price $4.99). It was also misleading because it appeared during the height of the second dotcom bubble, when most of the free websites and services weren’tRead More