public relations Tag



By Freddy J. Nager, Founder of Atomic Tango LLC + Professor Who Teaches World Classes As yet another public service, I’ve identified a few words and phrases that have been so overused, misused, and abused that they no longer have any meaning. (Kind of like the joke in an average Saturday Night Live sketch.) These terms sound important without saying anything, which makes them ideal for press releases and political speeches…Read More

Posted On October 9, 2009By Freddy Tran NagerIn Marketing

Don’t Attempt This At Home: Your Own P.R.

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Handling your own public relations is like serving as your own lawyer in court. Possible? Yes. Advisable? Not so much. I write this in response to the NY Times article “Which P.R. Firm Do You Use?” by entrepreneur Jennifer Walzer. Walzer describes her success in handling the public relations for her startup tech company. Her achievements certainly deserve kudos (whatever a kudo is), and she does provide some smart tips on scoring media coverage. The problem? The same asRead More

Posted On September 13, 2008By Freddy Tran NagerIn Marketing

“Viral” Does Not Mean “Free”: The Reality Behind The Buzz

I recently had lunch with an entrepreneur to discuss her marketing problems. She had launched her company with a PR campaign, and the initial results were spectacular, with major media coverage and a torrent of traffic to her site… But that torrent dried to a trickle as the press and consumers lost interest. In just a couple of years her company had become “old news.” Since her operations were now sucking up all of her available cash, she wanted a low-cost marketing option, and she called me to discuss thisRead More

Posted On September 4, 2008By Freddy Tran NagerIn Marketing

Public Relations vs. Advertising: No Contest

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC So I’ve got this serious weakness for ice cream. I mean, GOOD ice cream. As in 200% butter-fat-full-sugar-with-no-artificial-ingredients ice cream that makes me break into R-rated facial expressions and one-man gospel choruses. (Yeah, you don’t want to witness that.)Read More
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Posted On May 20, 2008By Freddy Tran NagerIn Marketing

Public Relations 101: How (Not) To Write A Press Release

by Freddy J. Nager, Founder of Atomic Tango LLC & Press Release Connoisseur… It’s amazing the difference between what you learn in school and actual business practices. I once took a class in public relations where we learned how to write a press release. The basic rule: write an actual news story about your company using standard journalistic practices to make it as objective as possible. That way, the news editor can make a few adjustments and print it as is. Then I ventured into the real business world andRead More