publicity Tag



Pokemon Go

Posted On July 13, 2016By Freddy Tran NagerIn Media

What’s Making Pokemon Go: A Quick Marketing Analysis

by Freddy J. Nager, Founder of Atomic Tango + Realistic Idealist… Much has already been said about Nintendo’s Pokemon Go, the augmented reality (AR) game that’s turned millions of Americans into manic scavenger hunters. Perhaps too much. The phenomenon has already triggered a backlash after just a few days from people tired of hearing about it. If there were a web-browser app that blocked all stories mentioning “Pokemon,” it would likely be as popular as the game itself. But all this hype only underscores the game’s level of success —Read More
LinkedIn for Business
by Freddy J. Nager, Founder of Atomic Tango + Usually a LinkedIn Advocate… I just found out that an old friend of mine got fired. No, he didn’t tell me — I haven’t spoken to him in years. Rather, LinkedIn told me. I’m connected with my friend on LinkedIn, and one day the social network’s wall featured a news story about him. The story had appeared in some niche trade publication, but hey, that was my friend in the news. So I gave it a read and learned about hisRead More

Posted On December 3, 2009By Freddy Tran NagerIn Marketing

Chiseling: The Dark Art of Repositioning Your Competition

by Freddy J. Nager, Founder of Atomic Tango LLC + Occasional Chiseler Warning: The following blog post contains full frontal liberal snarking and might not be appropriate for all audiences. If you’re a Republican with a thin skin, please escape now to somewhere you might feel more at home. The way I see it, ridiculing Sarah Palin is not only fun, it’s our patriotic duty. Many of us laugh at her now, viewing Palin as a living Saturday Night Live sketch. But the scary part is that many others takeRead More

Posted On October 9, 2009By Freddy Tran NagerIn Marketing

Don’t Attempt This At Home: Your Own P.R.

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Handling your own public relations is like serving as your own lawyer in court. Possible? Yes. Advisable? Not so much. I write this in response to the NY Times article “Which P.R. Firm Do You Use?” by entrepreneur Jennifer Walzer. Walzer describes her success in handling the public relations for her startup tech company. Her achievements certainly deserve kudos (whatever a kudo is), and she does provide some smart tips on scoring media coverage. The problem? The same asRead More

Posted On September 13, 2008By Freddy Tran NagerIn Marketing

“Viral” Does Not Mean “Free”: The Reality Behind The Buzz

I recently had lunch with an entrepreneur to discuss her marketing problems. She had launched her company with a PR campaign, and the initial results were spectacular, with major media coverage and a torrent of traffic to her site… But that torrent dried to a trickle as the press and consumers lost interest. In just a couple of years her company had become “old news.” Since her operations were now sucking up all of her available cash, she wanted a low-cost marketing option, and she called me to discuss thisRead More

Posted On September 4, 2008By Freddy Tran NagerIn Marketing

Public Relations vs. Advertising: No Contest

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC So I’ve got this serious weakness for ice cream. I mean, GOOD ice cream. As in 200% butter-fat-full-sugar-with-no-artificial-ingredients ice cream that makes me break into R-rated facial expressions and one-man gospel choruses. (Yeah, you don’t want to witness that.)Read More
typewriter

Posted On May 20, 2008By Freddy Tran NagerIn Marketing

Public Relations 101: How (Not) To Write A Press Release

by Freddy J. Nager, Founder of Atomic Tango LLC & Press Release Connoisseur… It’s amazing the difference between what you learn in school and actual business practices. I once took a class in public relations where we learned how to write a press release. The basic rule: write an actual news story about your company using standard journalistic practices to make it as objective as possible. That way, the news editor can make a few adjustments and print it as is. Then I ventured into the real business world andRead More

Posted On February 2, 2008By Freddy Tran NagerIn Marketing, Media

There Will Be Dead Trees: It Must Be Oscar Time

by Freddy J. Nager, Founder of Atomic Tango + Semi-Pro Tree Hugger Only Hollywood could make waste this beautiful. From the industry that gave us the likes of Paris Hilton comes yet another exquisite example of empty décor… Behold: a glossy oversized 12-page booklet promoting the movie There Will Be Blood. This lustrous piece of eye-candy fell out of my L.A. Times, nearly crushing my toe. How could I resist picking it up and peeking inside? The heavyweight pages flaunted full-spread images from the lusciously shot film, along with quotesRead More