publishing Tag



best marketing books
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor; photo by Manuel Cacciatore via Wikimedia Commons… So you’d like to learn more about business but can’t take a class right now. Or maybe the idea of school gives you nightmares about forgetting class until the final exam. (Been there, dreamed that.) No problem. While I teach university courses, I understand the need to learn on your own. So I compiled this business reading list to enlighten, inspire, even entertain. Academic vs Commercial Most of these books are lightRead More
PhD
by Freddy J. Nager, Founder of Atomic Tango LLC + Kind of a Young Professor Dear Young Professor: Congratulations, you’ve been hired by a Top 20 business school… well, it WAS a Top 20 business school, but you know how these things go. So let’s just say, congrats, you’ve got a job with health insurance! But now is no time to rest on your laurels, because first of all, newbie, you have no laurels. You have to earn those. And around here, you accomplish that by getting published…Read More