quantipulation Tag

McDonald's Double Cheeseburger
by Freddy J. Nager, Founder of Atomic Tango LLC + IMC Instructor; photo by BrokenSphere via Wikimedia Commons… So I’m reading IMC The Next Generation by Professor Don E. Schultz, the father of integrated marketing communications. This seminal book offers up some good approaches to marketing management (such as value-based customer segmentation and goals-based budgeting) with a large side-order of raw naiveté (the ). But what inspired me to blog is not Schultz’s ivory tower tendencies but his Golden Arches slam on pages 167-168… “On any given day, 11 percent ofRead More