restaurants Tag



McDonald's Double Cheeseburger
by Freddy J. Nager, Founder of Atomic Tango LLC + IMC Instructor; photo by BrokenSphere via Wikimedia Commons… So I’m reading IMC The Next Generation by Professor Don E. Schultz, the father of integrated marketing communications. This seminal book offers up some good approaches to marketing management (such as value-based customer segmentation and goals-based budgeting) with a large side-order of raw naiveté (the ). But what inspired me to blog is not Schultz’s ivory tower tendencies but his Golden Arches slam on pages 167-168… “On any given day, 11 percent ofRead More
Denny's Maple Bacon Sundae
by Freddy Tran Nager, Founder of Atomic Tango + Rehabbed Bacon Addict… Nice to see American capitalist ingenuity focused on what’s important: Finding new ways to help Americans socialize Finding new ways to help Americans become Goodyear blimpsRead More
crabcake
by Freddy Tran Nager, Founder of Atomic Tango + Crabcake Junkie; photo by Stu Spivack via Wikimedia Commons… In my ongoing quest to find anything of value on Twitter, I started following Umair Haque (@umairh), a strategy advisor who writes for Harvard Business Publishing. Haque recently blasted someone else’s article: “i strongly rec everyone read http://bit.ly/GdroN and reflect on why its 1) bad business 2) ethically questionable + 3) lame.” That micro-rant sounded like something I’d write, so I checked the offending article out…Read More
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC I just waited an hour-and-a-half in line for a taco. Make that 97 minutes for four tacos and two burritos, to be exact. I had started out wanting only a bite from the legendary Kogi Korean BBQ taco truck, but by the time I made it to the front of the line, I was hungry for more and had to justify my adventure. There’s great marketing at work for ya…Read More