retail Tag



Amazon Dog

Posted On August 27, 2017By Freddy J. NagerIn Materialism

Quickie Case Study: Why Amazon Is Top Dog

by Freddy J. Nager, Founder of Atomic Tango + Amazon Customer Since 1998 (yes, 19 freakin’ years)… Call me an Amazon loyalist by default. As in, it’s da fault of the competition.Read More
Retail Hell
by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Will Miss Shopping In Stores; modified illustration from Weird Tales magazine 1941… Deep inside the HQ of Rapacious Retail Inc. — an office so sterilized and bathed in artificial light that live plants wilt within seconds — we find the head of marketing — Bob Boberts: Marketing Ninja. Uh, OK, Marketing Ninja — Bob: No, make that Marketing Visionary. Yes, that would look great in my Twitter bio… Marketing Visionary Bob Boberts, a generic male exec in his 40’sRead More
How To Fix Retail And What To Drink
by Freddy J. Nager, Founder of Atomic Tango LLC + Talking Enthusiast… Move aside, Sriracha, there’s a new claimant to the spicy condiment crown — Tajin Clasico. In my latest podcast, I explain why I prefer Tajin, and how it’s a key ingredient in a killer summer barbecue beverage, the chelada. But first, I address one of the most talked-about topics in business right now: the implosion of retail stores in America. In my previous podcast, I noted that the dizzying decline has less to do with the Internet and moreRead More
Podcasting
by Freddy J. Nager, Founder of Atomic Tango, Long-Time Listener, First-Time Podcaster… I decided to take the audio plunge and launch my own podcast…Read More
Parmesan Cheese Grating
by Freddy J. Nager, Founder of Atomic Tango + Cheese Addict… Raise your fork if you like your spaghetti to look like a blizzard hit it.Read More
Sold Out

Posted On February 12, 2017By Freddy J. NagerIn Marketing

Ask Freddy: Why Do Some Websites Still Show Sold-Out Products?

Q: Dear Freddy: I noticed that this particular company sometimes leaves sold-out items on its website, and I was wondering what its tactic might be. – S.F. in L.A.Read More
Black Friday
by Freddy J. Nager, Founder of Atomic Tango + No Relation To The Grinch… With Black Friday lurking around the corner, you’ll likely see the term “doorbuster” describing a deal so irresistible that you’ll want to break down the door to get at it. Now, that term might have been cute… slightly… a little… or maybe not… years ago, but since people have actually been killed by Black Friday stampedes, “doorbuster” is in horrific taste today. Any retailer who uses it for brick-and-mortar sales is essentially inviting violence. Plus, ifRead More
Not Starbucks
by Freddy J. Nager, Founder of Atomic Tango + Caffeine Addict… Three yuppies walk into a Starbucks. Sounds like the beginning of a joke, and in a way it is. Two claim a table, while the third goes to order. He asks the others what they want, and they both say “nothing.” He responds, “So why are we here?” One replies, “Someplace to talk.” The first guy scowls and says something that makes me want to high-five him: “That’s gonna put them out of business — people like you.” IRead More
People of Walmart
by Raegan Thurlow, Part-Time Fashionista… A girl’s prom: strapless bras, glittery eye shadow, unmet expectations, and cheesy photographs. My prom: I think there was some dancing, and I’m sure there was some Mudslide mix (tastes like candy, makes boys more approachable). Prom dresses should never be: sheer, covered in sequins, purchased at Walmart. Guns: an accessory for Republican women with large handbags, the pride and joy of Charlton Heston, and the answer to “____ and Ammo”. Guns should never be: accessible to children, kept in your grandmother’s nightstand (long storyRead More
Your Single So Am I
by Raegan Thurlow, Part-Time Fashionista… Teenagers have a reputation for a lot of LOL but not a whole lot of IQ. But what if it’s all a conspiracy? What if the world of fashion is setting up the youth to take the fall? Fashion Real investigates… Exhibit A: Wet Seal Illiteracy For some ungodly reason that “Your Single So Am I” top completely eludes me, the general population doesn’t seem to know the difference between “your” and “you’re”. While embarrassing in Facebook posts, this faux pas is completely unacceptable whenRead More