Seth Godin Tag



Cat prints photo by Emir O. Filipović

Posted On November 29, 2015By Freddy J. NagerIn Media

Read ‘Em And Reap: The Best Books For Marketers And Entrepreneurs

by Freddy J. Nager, Founder of Atomic Tango + Marketing Professor; cat-prints photo by Emir O. Filipović… So you’d like to learn more about business but can’t take a class right now. Or maybe the idea of school gives you nightmares about forgetting class until the final exam. (Been there, dreamed that.) No problem. While I teach college courses, I understand the need to fly solo. So I compiled this business reading list to educate, enlighten, even entertain. Academic vs Commercial Most of these books are light enough for beachRead More
Inbound-Permission Marketing Office
by Freddy J. Nager, Founder of Atomic Tango + No Relation To Right Said Fred Inbound and permission marketers must be the sexiest people on earth. (Mis)led by their guru , they abhor ads and other marketing promos that “interrupt” consumers. Rather, they simply build websites and social media profiles, then passively wait for customers to find them and give them “permission” to do marketing. Makes you all hot and bothered just thinking about it, huh?Read More

Posted On October 7, 2011By Freddy J. NagerIn Marketing

Q&A: Who comes up with these terms?

by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Likes to Answer Questions and Question Answers My friend Nina writes… “I’m reading this article, and I can’t help but wonder: who comes up with the names for various consumer groups, like Millennials or, as in this piece, ‘X-fluents’? How do they gain traction? I think ‘X-fluents’ is stupid. It sounds too much like ‘effluent.'” My response…Read More
by Freddy J. Nager, Founder of Atomic Tango LLC + Business Lit Taste Tester… Seth Godin’s book Meatball Sundae lives up to its name: it’s a big mess. I won’t fully review an old publication here, but the following two paragraphs made me want to hurl the book against the wall (or just hurl). On pages 68-69, Godin writes about the superiority of “permission marketing” versus “interruption marketing”: “Pets.com used every tactic they could find — TV ads, sock puppets, and accelerated e-mail marketing with a veil of permission. TheyRead More
McDonald's Double Cheeseburger

Posted On March 14, 2010By Freddy J. NagerIn Marketing, Media

Pullin’ a Godin: Behold the Cheeseburger POV

by Freddy J. Nager, Founder of Atomic Tango LLC + Practicing Metaphor Engineer… Looks like it’s over for us marketing strategists. Now I’m not saying that there’s no more need for marketing strategy; if you look at the anemic brands of most banks, airlines, and Web 2.0 startups, you’ll see that the need for marketing is growing faster than Rush Limbaugh at a cheesecake bake-off. But the opportunity to develop a revolutionary new marketing strategy may have passed. Sure, we marketers can still develop new tactics based on new mediumsRead More