social media Tag



Retail Hell
by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Will Miss Shopping In Stores; modified illustration from Weird Tales magazine 1941… Deep inside the HQ of Rapacious Retail Inc. — an office so sterilized and bathed in artificial light that live plants wilt within seconds — we find the head of marketing — Bob Boberts: Marketing Ninja. Uh, OK, Marketing Ninja — Bob: No, make that Marketing Visionary. Yes, that would look great in my Twitter bio… Marketing Visionary Bob Boberts, a generic male exec in his 40’sRead More
Virtual Cold Shoulder
by Nereyda Valenzuela, Guest Blogger + Human Communication Lab Director at Cal State University Fullerton… Ever notice how little things bother you on social media? Such as certain people not liking your photos or accepting your friend requests? These simple cases of inaction can trigger emotions that linger for days. Such willful inaction on Facebook, Instagram, Snapchat, Twitter, etc. is actually a form of rhetoric called the “virtual cold shoulder.” It involves one party intentionally not acting and the other party perceiving that as an insult. Since a relationship previouslyRead More
2017 Marketing and Media Predictions

Posted On December 22, 2016By Freddy J. NagerIn Media

Look Out Ahead! 2017 Predictions for Marketing, Media, and Mischief

by Freddy J. Nager, Found of Atomic Tango + Amateur Prognosticator… Based on my observations of trends in demographics, business, technology, and politics, I’ve concocted and contrived these predictions for the new year and beyond. Maybe way way WAY beyond. But if 2017 is anywhere near as capricious as 2016, these could all happen. Or the zombie apocalypse will finally arrive. In any case, here are my forecasts in no particular disorder… SIRI-OUSLY NOW: Touch screens are so two years ago. Instead, animated chatbots will take over brick-and-mortar retail toRead More
Worn & Wound Watch Straps
by Freddy J. Nager, Founder of Atomic Tango + Amateur Horologist… I dig on wristwatches: reading about them, window shopping them, and occasionally adding an unusual artifact to my modest collection. For a while I collected vintage Russian watches, which are usually mechanical (no batteries) and remarkably cheap. Since many don’t come with bands, I discovered the bonus diversion of matching watch heads with the right accessories. And that’s how I stumbled upon Worn & Wound. Their striking handcrafted leather straps popped up in my Google searches, with their HorweenRead More
Twitter Disconnect
by Freddy J. Nager, Founder of Atomic Tango + Social Media Critic… I take Twitter too seriously — especially since I don’t think it will even be around in 3 years (at least in its current form). No, I still don’t see it as a great place for most brands and non-celebs to do mass marketing. I see it primarily as a place to build a reputation, research various stakeholders, and develop a few relationships. So I follow very few people on Twitter — only 15 at last count. NotRead More
Los Angeles Rams marketing
by Freddy J. Nager, Founder of Atomic Tango + Marketing Critic… Do marketing plans come from factory assembly lines these days? The advice is so generic and commodified, someone on AliExpress must be selling it for 40-cents a piece as long as you buy 100 of them. Take this article about marketing the L.A. Rams NFL franchise. It contains two words that would make most experienced marketers groan in weariness: The S-Word: Social Media The M-Word: Millennials Those two words were a running gag in my Marketing Strategy course. IfRead More
LinkedIn Profile Tips for Marketers
by Freddy J. Nager, Founder of Atomic Tango + Heavy LinkedIn User… Of all the social networks out there, LinkedIn has delivered the best return on my time — as in actual gigs that come with actual money. That doesn’t mean I love the site — the user experience appears designed by inebriated spider monkeys — but I’ve managed to make it work for me. So I put together this list of suggestions to improve your LinkedIn profile, particularly if you work in marketing or other creative professions. (This adviceRead More
Facebook Pages Quiz

Posted On February 25, 2016By Freddy J. NagerIn Marketing

Should Your Business Have A Facebook Page? The Quiz

by Freddy J. Nager, Founder of Atomic Tango + Marketing Professor Who Likes Giving Multiple-Choice Quizzes (so much easier to grade)… Despite all the research and analysis showing that most social media marketing is a waste of time, the hope persists among well-meaning business folk that somehow, someday, a well-timed Tweet or an unstoppable hashtag will obviate the need for (gasp!) advertising. Nowhere is this optimism more persistent than on Facebook, where I’m still receiving invitations to like someone’s brand new Facebook Page, even though Facebook marketing (not counting theRead More
LinkedIn for Business
by Freddy J. Nager, Founder of Atomic Tango + Usually a LinkedIn Advocate… I just found out that an old friend of mine got fired. No, he didn’t tell me — I haven’t spoken to him in years. Rather, LinkedIn told me. I’m connected with my friend on LinkedIn, and one day the social network’s wall featured a news story about him. The story had appeared in some niche trade publication, but hey, that was my friend in the news. So I gave it a read and learned about hisRead More
Cat prints photo by Emir O. Filipović

Posted On November 29, 2015By Freddy J. NagerIn Media

Read ‘Em And Reap: The Best Books For Marketers And Entrepreneurs

by Freddy J. Nager, Founder of Atomic Tango + Marketing Professor; cat-prints photo by Emir O. Filipović… So you’d like to learn more about business but can’t take a class right now. Or maybe the idea of school gives you nightmares about forgetting class until the final exam. (Been there, dreamed that.) No problem. While I teach college courses, I understand the need to fly solo. So I compiled this business reading list to educate, enlighten, even entertain. Academic vs Commercial Most of these books are light enough for beachRead More