social media Tag



Los Angeles Rams marketing
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor… Do marketing plans come from factory assembly lines these days? The advice is so generic and commodified, someone on AliExpress must be selling it for 40-cents a piece as long as you buy 100 of them. Take this article about marketing the L.A. Rams NFL franchise. It contains two words that would make most experienced marketers groan in weariness: The S-Word: Social Media The M-Word: Millennials Those two words were a running gag in my Marketing Strategy course. IfRead More
LinkedIn Profile Tips for Marketers
by Freddy Tran Nager, Founder of Atomic Tango + Heavy LinkedIn User… Of all the social networks out there, LinkedIn has delivered the best return on my time — as in actual gigs that come with actual money. That doesn’t mean I love the site — the user experience appears designed by inebriated spider monkeys — but I’ve managed to make it work for me. So I put together this list of suggestions to improve your LinkedIn profile, particularly if you work in marketing or other creative professions. (This adviceRead More
Facebook Pages Quiz
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor Who Likes Giving Multiple-Choice Quizzes (so much easier to grade)… Despite all the research and analysis showing that most social media marketing is a waste of time, the hope persists among well-meaning business folk that somehow, someday, a well-timed Tweet or an unstoppable hashtag will obviate the need for (gasp!) advertising. Nowhere is this optimism more persistent than on Facebook, where I’m still receiving invitations to like someone’s brand new Facebook Page, even though Facebook marketing (not counting theRead More
LinkedIn for Business
by Freddy Tran Nager, Founder of Atomic Tango + Usually a LinkedIn Advocate… I just found out that an old friend of mine got fired. No, he didn’t tell me — I haven’t spoken to him in years. Rather, LinkedIn told me. I’m connected with my friend on LinkedIn, and one day the social network’s wall featured a news story about him. The story had appeared in some niche trade publication, but hey, that was my friend in the news. So I gave it a read and learned about hisRead More
best marketing books
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor; photo by Manuel Cacciatore via Wikimedia Commons… So you’d like to learn more about business but can’t take a class right now. Or maybe the idea of school gives you nightmares about forgetting class until the final exam. (Been there, dreamed that.) No problem. While I teach college courses, I understand the need to fly solo. So I compiled this business reading list to educate, enlighten, even entertain. Academic vs Commercial Most of these books are light enough forRead More
by Freddy Tran Nager, Founder of Atomic Tango + Fairy Tale Weaver; illustration of Twisted Princess Cinderella by Jeffrey Thomas aka jeftoon01… Once upon a time there lived an evil princess named Zuckerella. Although she had more wealth than she could possibly ever spend, she craved much, much more. Specifically, Princess Zuckerella wanted to be legendary – the brightest star of her very own fairy tale. So the young princess started writing out her fantastical story. She called it the Book O’ Faces, since it contained everyone she knew, plusRead More
by Freddy J. Nager, Founder of Atomic Tango + Facebook Old Timer… I should have iced my Facebook Page three years ago. In 2012, Facebook tweaked its algorithm (called EdgeRank) to essentially screw over commercial Pages. Sure, I understand why Facebook doesn’t want to give corporations a free ride. It’s their snake oil sales pitch pitch that makes me hiss. Facebook claimed the tweak was simply to improve our user-experience by showing us posts only from the friends and Pages we interact with most. Yet we all still see aRead More
Work In Progress
Q: Dear Freddy: How do I come up with creative ideas for this leather products company I’m freelancing for?Read More
Facebook Executive
by Freddy J. Nager, Founder of Atomic Tango + Guy Who Was Taught Early On To Not Take Candy Or Facebook Posts From Strangers… So you’re killing time on Facebook, hoping to chance upon some juicy updates about your ex, or at least a cat video or three, but there, in the middle of your personal news feed, you come face-to-face with THE LEAST INTERESTING POST IN THE WORLD… “I just remembered that I made plans to see a movie tomorrow night, so I won’t be able to make itRead More
brilliant jerks meme
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Sees Value In Brilliant Jerks; image credit: internet meme featuring photo by Scott Grummett for Wired Magazine… LinkedIn’s wall is degenerating fast. It used to focus on careers and business discussions. Now it’s becoming Facebook, complete with people solving puzzles and sharing inspirational quotes. For example, my LinkedIn wall frequently features this popular meme about Neflix CEO Reed Hastings, who has built a mighty empire. As a Netflix customer, I respect a lot of what Hastings has accomplished —Read More