All posts tagged social networks

Introducing the Ultimate Social Network: Fatter+

Random Observations
LinkedIn junk

And posting drivel like this on LinkedIn is hardly working.

Apparently, the leading social networks have given up on innovation. Now they just gaze covetously at each other’s “best practices.” keep reading

by Freddy J. Nager, Founder of Atomic Tango + Former AOL Chatroom User

The inspiration for the Angry Birds video game?

Dan Lovell is a writer, web developer, musician, and baseball expert – a regular 21st century renaissance man. So even though I think baseball is less entertaining than watching continental drift, I follow Dan on Twitter, where he often makes strong, pertinent points – you’ll never find him posting banalities, such as what he had for breakfast. Plus, he’s definitely not afraid of poking the hornet’s nest…

keep reading

by Freddy J. Nager, Founder of Atomic Tango

Back when social tech meant more than tweets...

Back when geeks created more than networking platforms…

So let’s trip back to 1876, the year the telephone was invented… Hmmm… something’s missing here… and I’m not talking about Starbucks on every corner…

Oh, I know: there’s no one here calling themselves a “Phone Guru,” “Phone Visionary” or some other phone-y title. There aren’t “Phone-ups” in every major city to discuss telephone best practices. There aren’t even “call me” Fridays or “favorite hymn” Mondays. Geez, how primitive were these people? How did they survive without memes? The telephone was one revolutionary, bad-ass, disruptive technology — certainly, 19th century Americans needed “thought leaders” to teach them how to leverage and monetize it… no? keep reading

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC

What lies in store for MySpace?

What lies in store for MySpace?

MySpace is losing it. And I’m not talking about its members defecting to Facebook.

Last year, the once mighty, world dominating social network that had crushed its predecessor Friendster suddenly found itself splattered on Facebook’s windshield. At first, MySpace responded by copying Facebook features, but copying a competitor is not a long-term success strategy. In fact, it just gives the competition credibility.

So MySpace gave up the fight and is fully rebooting by going after a niche market… keep reading

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC

L.A. contains miles of velvet ropes that pack more protective power than the Great Wall of China. They’re fronted by large scowling men armed with high-caliber clipboards. And they’re assaulted nightly by swarms of wannabes, who are then repelled by blatant acts of discrimination based strictly on looks… keep reading

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC

It was all about that sharpener...

It was all about that sharpener...

When I was a kid, the object of all crayon lust was the Crayola 64 box with the built-in sharpener, because a dull crayon was almost as bad as soggy Cocoa Pebbles. And yet, that Crayola 64 contained some bizarre colors like Maize, Burnt Sienna and the fun-to-say-but-rarely-used Raw Umber.* While Black was quickly worn to a stub — one could never have enough Black — Maize lasted longer than the Shredded Wheat that mom tried to get us to eat in place of Cocoa Pebbles. (Sorry, mom, miniature bales of hay are for miniature horses.)

The point of this contrived metaphor? Just because a color exists doesn’t mean you have to use it. The same holds true for new media like Twitter… keep reading

In its early days, Facebook sucked for marketing, as its primarily collegiate users were more interested in socializing than in responding to corporate pitches. That’s not a criticism — after all, Facebook is officially a “social network,” so it was working as designed.

But this endemic commercial disinterest meant that most marketers were wasting their dinero on banners on Facebook. For most Facebook users — particularly refugees from the full-frontal ad assault called MySpace — that was a good thing. For Facebook’s investors? Not so much.

Then a couple of transformational events occurred… keep reading

Not Monica RocklePaige H. got a huge surprise this week. The 20-something Midwesterner had attempted to keep a low profile online: “no MySpace, no Facebook, no blog” — indeed, she’s long had a “distaste for the world of social networking websites.” And yet, thanks to a marketing schemer, she became one of the most popular girls on Facebook… but under the name “Monica Rockle.” keep reading

Monica Rockle?Dear Monica Rockle:

I got an invite to your “Psychology Marketing Project” on Facebook. (Note: Facebook has since removed this “Project.” Too bad.) And as someone who professionally conducts and teaches marketing I have to hand it to you: pretty damn clever…

keep reading