Spam Tag



rule of seven
by Freddy Tran Nager, Founder of Atomic Tango + Nonbeliever in Lucky Numbers; photo by Maciej Pienczewski on Unsplash… The market space abounds with myths. Some state that social media is a substitute for advertising (never). Others claim that consumers want relationships with brands (rarely). And it’s not just amateurs who tout these myths; agencies and consultants also cite them and, worse, implement them into their campaigns for clients…Read More
Anti-spam Cat
by Freddy Tran Nager, Founder of Atomic Tango; photo courtesy of MarcyVeryMuch.com… Email is back! … Well, actually, it never left. It just got overshadowed by all the social media hype. But now that marketers are waking up to find that most social media marketing is a waste of time, everyone’s launching an e-newsletter. Or worse. While a well-crafted marketing email works far better than Twitter stalking (marketing at its lamest… and creepiest), the key is the “well-crafted” part. I receive unsolicited marketing emails every day, and I don’t reallyRead More
by Freddy J. Nager, Founder of the one and only Atomic Tango LLC (at least for now) There was nothing to set off my usually hypersensitive B.S. detector. The email landed in my business inbox with the subject line, “Confirm: About “atomictango” registration.” I didn’t recognize the sender’s name, Gerry Gu from p-xi.org, but emails from strangers are common in business, so I opened it and the message seemed friendly enough…Read More
by Freddy J. Nager, Founder of Atomic Tango LLC + Social Media Evaluator I’m waiting for my payment of $138,552.96. I’m not sure who’s supposed to pay me, but I know the exact amount. According to the article “What’s the Value of a Tweet?” by the consulting firm SumAll, the “revenue generated from a business tweet” is $25.62. Since my Twitter account is entirely business, and I’ve tweeted 5,408 times as of today, I should get a six-figure windfall. And that’s not counting the revenue from each retweet ($20.37)…Read More
by Freddy J. Nager, Founder of Atomic Tango LLC + Incorrigible BACN Addict I have few addictions, but I confess to loving me some bacon. I’ve tempered my addiction somewhat by subbing in turkey bacon, but that’s like seeking a buzz off light beer. It’s possible but hardly as satisfying. Same thing goes for most e-newsletters. I think they’re going to be great, so I subscribe to a whole slew of them. Yet every morning the first thing I do when I check my email is delete almost every singleRead More
by Freddy J. Nager, Founder of Atomic Tango LLC + Social Media Instructor The belief that Twitter is more than just another communications platform continues to spread, kind of like swine flu for media geeks. And like the flu, it’s plunging victims into feverish hallucinations: “Twitter saved the Iranian protestors!” they cry, neglecting the fact that it, uh, didn’t. “Twitter made the a sensation!” Yay, a fast-food truck makes money. “Twitter kept us updated about Balloon Boy in real time!” Oh, waiter, next media fad, please!Read More
Velvet Rope
by Freddy J. Nager, Founder of Atomic Tango LLC + Social Media Analyst; photo by Guillaume Paumier, CC-BY, via Wikimedia Commons… L.A. contains miles of velvet ropes that pack more protective power than the Great Wall of China. They’re fronted by large scowling men armed with high-caliber clipboards. And they’re assaulted nightly by swarms of wannabes, who are repelled by blatant acts of discrimination based strictly on looks. Whenever I spot one of these social maladies in effect, my nerd self-preservation instinct kicks in, and I automatically steer clear. I’dRead More