sports Tag



Los Angeles Rams marketing
by Freddy J. Nager, Founder of Atomic Tango + Marketing Critic… Do marketing plans come from factory assembly lines these days? The advice is so generic and commodified, someone on AliExpress must be selling it for 40-cents a piece as long as you buy 100 of them. Take this article about marketing the L.A. Rams NFL franchise. It contains two words that would make most experienced marketers groan in weariness: The S-Word: Social Media The M-Word: Millennials Those two words were a running gag in my Marketing Strategy course. IfRead More
Who Dat? Nation

Posted On April 1, 2012By Emir PhillipsIn Media

Letter to Who Dat Nation – Saints and Sinners

by Emir Phillips, MBA/JD/Etc., Novelist + Diehard Saints Fan… Editor’s Intro: Why is there a diatribe about New Orleans Saints football, crime, and punishment on this site? First, it’s a knee-deep, Mississippi-mud-thick, Tabasco-and-vitriol-infused jambalaya about football, and we love some spicy good writing about the world’s greatest sport. Then, for us marketers, this fan’s rant is a classic example of how one of the most powerful brands in the world, the NFL, is far from being “customer centric.” is the trendy new strategy favored by almost no one but naïve marketing writers. AsRead More
by Freddy J. Nager, Founder of Atomic Tango LLC + Occasional Sportswriter NUKE: I love winning, Crash, you hear me? I love It. Teach me everything. CRASH: It’s time you started working on your interviews. NUKE: What do I gotta do? CRASH: Learn your cliches. Study them. Know them. They’re your friends. Write this down. “We gotta play ’em one day at a time.” NUKE: Boring. CRASH: Of course. That’s the point. “I’m just happy to be here and hope I can help the ballclub.” NUKE: Jesus. CRASH: Write, writeRead More
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Somebody my size with my athletic ability doesn’t play for the Pittsburgh Steelers. Picture an over-caffeinated chicken on a greased trampoline. It’s just not in my genetic cards. So I did the next best thing: I wrote a bad-ass essay about the team. Actually a few essays…Read More
Versus Network campaign

Posted On January 7, 2009By Freddy Tran NagerIn Marketing, Media

“Show Me Your V”: It’s about sports. Really. I think.

by Freddy J. Nager, Founder of Atomic Tango LLC + Sports Fan Raise your hand if you’ve heard of Versus… Anyone? Anyone? Bueller? Apparently, not too many people know about the small sports network, which I personally appreciate for bringing me football games from the Ivy League. Where else would I be able to catch the Harvard-Cornell game in L.A.? Obviously, Versus wants more than us middle-aged marketing geeks. So in an effort to generate awareness, Versus is asking for more than a show of hands. They’re literally asking peopleRead More

Posted On March 19, 2008By Freddy Tran NagerIn Media

Where’s My Virtual Beer? Hanging Out at SportsBLOX.com

by Freddy J. Nager, Founder of Atomic Tango LLC, Sportswriter & Steelers Bar Aficionado So I’m hanging out at this bar, but there’s no one around — no bartender, no waitress, no other patrons. Everything behind me is fuzzy, but I have the power to change the way I look at the touch of a button… A strange burrito induced dream? No, that’s the scenario at SportsBLOX, a new virtual world run by one of my former MBA classmates.Read More