Starbucks Tag



False Equivalence
by Freddy Tran Nager, Founder of Atomic Tango + Consumer Of Both Digital Media And Coffee In Vast Quantities At The Same Time… MBA programs today must be teaching young marketers to compare everything to a Starbucks latte. You’ll likely see this in marketing for digital media, which will boast that an app, download, or subscription costs less than a cup of Starbucks — and you’ll get so much more for your money! Privately, the marketers will lament that consumers are paying so much for a fleeting cup of coffeeRead More
Starbucks logo
by Freddy Tran Nager, Founder of Atomic Tango + Caffeine Addict… Three yuppies walk into a Starbucks. Sounds like the beginning of a joke, and in a way it is. Two claim a table while the third goes to order. He asks the others what they want, and they both say “nothing.” He responds, “So why are we here?” One replies, “Someplace to talk.” The first guy scowls and says something that makes me want to high-five him: “That’s gonna put them out of business — people like you.” IRead More
Supreme Brick
by Freddy Tran Nager, Founder of Atomic Tango + Branding Enthusiast; Supreme Brick image via top-brands-shopping on eBay… In the marketing version of chicken-and-egg, we marketers love to debate which should come first:Read More
brontosaurus skeleton
While it's easy to blame the economy for business struggles, times like these also present a ripe opportunity for struggling businesses to reassess what they're doing. One classic perspective on reassessing a struggling business -- or an entire industry -- is "Marketing Myopia" by the late great marketing guru Ted Levitt...Read More
Plus: Why “Price” isn’t Just a Number on a Sticker by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Tough times like these separate the plucky from the certifiably pluckless. Plucky companies see economic turmoil as a ripe opportunity to crush weaker competitors. The pluckless see a shrinking economy and resort to shrinkage themselves: they reduce their services and their advertising till they’re but a shriveled ball of what they once were…Read More