television Tag

TV Musicals

Posted On April 19, 2016By Freddy Tran NagerIn Media

Deja View: You Know A TV Show Has Run Out Of Ideas When…

by Freddy J. Nager, Founder of Atomic Tango + Hardcore Bingeing Junkie… You can sense it: you’re binge watching some show, and along comes a story line that makes you say, “I’ve seen this before…” Because you have… in a half-dozen other series… in the past year. They’re plot twists relied on by TV writers since televisions actually had dials. They usually appear in seasons 2 or 3, but in shows without strong concepts (i.e., family sitcoms), they can appear midway through season 1. Let’s rattle off a few ofRead More
Fear The Walking Dead

Posted On September 21, 2015By Freddy Tran NagerIn Media

“Hate Watching”: The Dark Side Of Binge Watching

by Freddy J. Nager, Founder of Atomic Tango + Recovering Hate Watcher… I recently fell in love with a new term. And, thankfully, it’s not “sharing economy.” “Hate watching” has been around for a few years (yeah, I’m slow on the uptake). In case you’re not familiar with the term, that infinite fount of wisdom knowledge hearsay, Wikipedia, defines it as “watching a television show while simultaneously hating its content or subject.” I may have to update that definition, because it should include movie sequels and, more significantly, two keyRead More

Posted On May 19, 2015By Freddy Tran NagerIn Media

Like Tears in Rain: How Sci-Fi Series Go All to Hell

by Freddy J. Nager, Founder of Atomic Tango + Still Hurtin’ Firefly Flan… When “Battlestar Galactica” concluded, some fans lamented that the series had to end, but others were thrilled that it departed on a good note. Compare that to the fans of “Lost,” who screamed “WTF?!” after its later episodes.Read More
"The Pitch" Subway episode

Posted On April 10, 2012By Freddy Tran NagerIn Marketing

zAMbies?! My Quick Take on “The Pitch”

by Freddy J. Nager, Founder of Atomic Tango LLC + Sucker for Shows about Advertising… Just saw AMC’s “The Pitch,” a reality show about ad agencies going head-to-head to land an account. Although it contained the usual heavy-editing and over-dramatization of most reality shows, it was fun to second-guess real agencies in action. This episode featured two agencies, WDCW and McKinney going after the Subway breakfast account. My thoughts? WDCW had the better talent. Their writing was clever, and even their stock-photo selection was funny. And that goes to showRead More

Posted On April 21, 2011By Freddy Tran NagerIn Media

Anatomy of an Undead Idea: The Horror Ghetto

by Freddy J. Nager, Founder of Atomic Tango LLC + Part-Time Mad Media Scientist I usually use this space to dissect other people’s projects, so for a change, I decided to eviscerate one of my own. Ladies and gentlemen: introducing the idea that went nowhere, “The Horror Ghetto”…Read More

Posted On July 9, 2009By Freddy Tran NagerIn Media

“True Blood”: Only Skin Deep

by Freddy J. Nager, Founder of Atomic Tango LLC & Stake Holder Analyst I finally got around to watching the first season of “True Blood” on DVD — yeah, I know,  I’m a total TV slacker — but I survived only four episodes. “True Blood” begins with an intriguing level of satire that quickly devolves into soap operatics and — even worse — boring stereotypes. Creator Alan Ball cleverly uses vampires to symbolize the coming out of the gay community, but his vampires are clichéd, smug and brooding. Rather thanRead More
by Freddy J. Nager, Founder of Atomic Tango LLC + Multimedia Marketer I hear it all the time: “Advertising is a waste of money.” “If you have a great product, you don’t need to advertise.” “Word of mouth is more effective than traditional media.” “It’s impossible to cut through the clutter.” “Most consumers tune out or TiVo past commercials.” While these declarations might be true in some cases, many bullheaded companies still invest millions in advertising — and not just during the Super Bowl when everyone pays attention to theRead More
Versus Network campaign

Posted On January 7, 2009By Freddy Tran NagerIn Marketing, Media

“Show Me Your V”: It’s about sports. Really. I think.

by Freddy J. Nager, Founder of Atomic Tango LLC + Sports Fan Raise your hand if you’ve heard of Versus… Anyone? Anyone? Bueller? Apparently, not too many people know about the small sports network, which I personally appreciate for bringing me football games from the Ivy League. Where else would I be able to catch the Harvard-Cornell game in L.A.? Obviously, Versus wants more than us middle-aged marketing geeks. So in an effort to generate awareness, Versus is asking for more than a show of hands. They’re literally asking peopleRead More
by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Really Does Like Ads As this economy continues to just lie there, unmoving and unappetizing as cold turkey giblets, some businesses are trying to save money by re-airing their old holiday commercials. After all, those ads cost a lot to produce, so why not wring the last morsel of value from them?Read More

Posted On May 16, 2008By Freddy Tran NagerIn Marketing, Media

It’s About Time: Fox TV Acknowledges That Less Is More

Fox TV has a long history of upsetting the status quo. At its launch, it gave the finger to the mainstream networks and introduced edgier shows such as “The Simpsons,” “In Living Color” and “Married With Children.” Sure, this meant smaller overall audiences than its rivals, but it scored with the ever desirable 18-49 demo, whom advertisers love. Now Fox TV is rocking the ad world again…Read More