television Tag



TV Musicals
by Freddy Tran Nager, Founder of Atomic Tango + Hardcore Binge Watcher… You can sense it: you’re binge watching some show, and along comes a story line that makes you say, “I’ve seen this before…” Because you have… in a half-dozen other series… in the past year. They’re plot twists relied on by TV writers since televisions actually had dials. They usually appear in seasons 2 or 3, but in shows without strong concepts (i.e., family sitcoms), they can appear midway through season 1. Let’s rattle off a few ofRead More
Fear The Walking Dead
by Freddy Tran Nager, Founder of Atomic Tango + Recovering Hate Watcher… I recently fell in love with a new expression. And, thankfully, it’s not “sharing economy.” “Hate watching” has been around a few years (I’m slow on the uptake). In case you’re not familiar with the term, that infinite fount of wisdom knowledge hearsay, Wikipedia, defines it as “watching a television show while simultaneously hating its content or subject.” I may have to update that definition, because it should include movie sequels and, more significantly, two key qualifications: HateRead More
Firefly
by Freddy J. Nager, Founder of Atomic Tango + Still Hurtin’ Firefly Flan… When “Battlestar Galactica” concluded, some fans lamented that the series had to end, but others were thrilled that it departed on a good note. Compare that to the fans of “Lost,” who screamed “WTF?!” after its later episodes.Read More
"The Pitch" Subway episode
by Freddy Tran Nager, Founder of Atomic Tango + Sucker for Shows about Advertising… Just saw AMC’s “The Pitch,” a reality show about ad agencies going head-to-head to land an account. Although it contained the usual heavy editing and over-dramatization of most reality shows, it was fun to second-guess real agencies in action. This episode featured two agencies, WDCW and McKinney going after the Subway breakfast account. My thoughts? WDCW had better talent. Their writing was clever, and even their stock-photo selection was funny. And that goes to show thatRead More
The Horror Ghetto
by Freddy Tran Nager, Founder of Atomic Tango + Part-Time Mad Media Scientist… I usually use this space to dissect other people’s projects, so for a change, I decided to eviscerate one of my own. Ladies and gentlemen: introducing the idea that went nowhere, “The Horror Ghetto”…Read More
Product Placement Gone Wild
by Raegan Thurlow, Part-Time Fashionista; illustration by Mark Armstrong… While watching “Brothers & Sisters” the other night, a very disturbing thing happened… I was curled up on my couch wearing my red-and-white-striped PJ’s (what with Christmas just around the corner) and was fully immersed in the show’s storyline: Sally Field is worried about her children and doesn’t know how to live her own life separate from said grown children. Okay, that’s basically every episode of “Brothers & Sisters,” but I’m hooked just the same. So just as I’m reaching forRead More
by Freddy J. Nager, Founder of Atomic Tango LLC & Stake Holder Analyst I finally got around to watching the first season of “True Blood” on DVD — yeah, I know,  I’m a total TV slacker — but I survived only four episodes. “True Blood” begins with an intriguing level of satire that quickly devolves into soap operatics and — even worse — boring stereotypes. Creator Alan Ball cleverly uses vampires to symbolize the coming out of the gay community, but his vampires are clichéd, smug and brooding. Rather thanRead More
by Freddy Tran Nager, Founder of Atomic Tango + Multimedia Marketer I hear it all the time: “Advertising is a waste of money.” “If you have a great product, you don’t need to advertise.” “Word of mouth is more effective than traditional media.” “It’s impossible to cut through the clutter.” “Most consumers tune out or TiVo past commercials.” While these declarations might be true in some cases, many bullheaded companies still invest millions in advertising — and not just during the Super Bowl when everyone pays attention to the commercials.Read More
Versus Network campaign
by Freddy Tran Nager, Founder of Atomic Tango + Sports Fan… Raise your hand if you’ve heard of Versus… Anyone? Anyone? Bueller? Few know about the small sports network, which I appreciate for bringing me Ivy League football. Where else could I catch the Harvard-Cornell game in L.A.? Since Versus wants more than us middle-aged marketing geeks, they’re trying to generate awareness by asking for more than a show of hands. They’re literally asking people to “Show Me Your V.” Really.Read More
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Really Does Like Ads… As this economy continues to just lie there, unmoving and unappetizing as cold turkey giblets, some businesses are trying to save money by re-airing their old holiday commercials. After all, those ads cost a lot to produce, so why not wring the last morsel of value from them?Read More