Twitter Tag



Ignoring The Signs

Posted On January 1, 2019By Freddy Tran NagerIn Marketing

Superficial Powers: Meet The Illiterati

by Freddy Tran Nager, Founder of Atomic Tango LLC + Avid Reader; photo by Micaela Parente on Unsplash… In this hive of scum and villainy we call the Internet, you’ve likely met all shades of dubious characters: trolls, stalkers, spies, Republicans. Here’s one group that’s not nearly as harmful but just as annoying: the illiterati. These are people who refuse to read yet act like they do. They tend to fall into one or more of the following categories…Read More
Podcasting
by Freddy J. Nager, Founder of Atomic Tango, Long-Time Listener, First-Time Podcaster; Photo by Jonathan Velasquez on Unsplash… I decided to take the audio plunge and launch my own podcast…Read More
2017 Marketing and Media Predictions

Posted On December 22, 2016By Freddy Tran NagerIn Media

Look Out Ahead! 2017 Predictions for Marketing, Media, and Mischief

by Freddy J. Nager, Found of Atomic Tango + Amateur Prognosticator… Based on my observations of trends in demographics, business, technology, and politics, I’ve concocted and contrived these predictions for the new year and beyond. Maybe way way WAY beyond. But if 2017 is anywhere near as capricious as 2016, these could all happen. Or the zombie apocalypse will finally arrive. In any case, here are my forecasts in no particular disorder… SIRI-OUSLY NOW: Touch screens are so two years ago. Instead, animated chatbots will take over brick-and-mortar retail toRead More

Posted On August 30, 2016By Freddy Tran NagerIn Marketing

Disconnect: Tale Of The World’s Shortest Twitter Relationship

by Freddy J. Nager, Founder of Atomic Tango + Social Media Critic… I take Twitter too seriously — especially since I don’t think it will even be around in 3 years (at least in its current form). No, I still don’t see it as a great place for most brands and non-celebs to do mass marketing. I see it primarily as a place to build a reputation, research various stakeholders, and develop a few relationships. So I follow very few people on Twitter — only 15 at last count. NotRead More
Add another voice to the growing chorus of marketers stating the inconvenient truth — a truth that social media cheerleaders still refuse to acknowledge: When it comes to marketing brands, social media is a colossal waste of time.Read More
Mexico Tourism Board Los Cabos #Unstoppable

Posted On December 2, 2014By Freddy Tran NagerIn Marketing

#MakeItStop: 10 Don’ts About Hashtags For Marketing

by Freddy J. Nager, Founder of Atomic Tango + #Strategist… One hashtag, three problems… The other night I asked my marketing class what the Twitter hashtag #unstoppable represented. Some guessed it was for a movie. Others thought it was for a car company. None of the 50 students guessed the real source: a Mexican tourism campaign — even the students from Mexico didn’t know about it. After I revealed the connection, the students still didn’t understand it until I explained it was about Los Cabo’s recovery from a hurricane. Finally,Read More
the ultimate social network

Posted On March 9, 2014By Freddy Tran NagerIn Marketing

Introducing the Ultimate Social Network: Fatter+

by Freddy J. Nager, Founder of Atomic Tango + Member of Too Many Social Networks… Apparently, the leading social networks have given up on innovation. Now they just gaze covetously at each other’s “best practices.”Read More
by Freddy J. Nager, Founder of Atomic Tango + Certified Non-Celebrity… Why do 60% of Twitter users quit within the first month? I’d like to say it’s because of the inane trending topics. Take some of the drivel du jour… #LightSkinGirlsDoStuffLike #ShorterThanBeyoncesHair Miley Cyrus #ThanksMiley #confessyourunpopularopinion Yes, that’s what’s hot on Twitter as I write this (each trend is based on hundreds and hundreds of tweets). Kind of makes your cerebrum cringe, doesn’t it? Well, sadly, lobotomizing trends aren’t the reason people quit Twitter — in fact, they’re part ofRead More