UGC Tag



Versus Network campaign
by Freddy Tran Nager, Founder of Atomic Tango + Sports Fan… Raise your hand if you’ve heard of Versus… Anyone? Anyone? Bueller? Few know about the small sports network, which I appreciate for bringing me Ivy League football. Where else could I catch the Harvard-Cornell game in L.A.? Since Versus wants more than us middle-aged marketing geeks, they’re trying to generate awareness by asking for more than a show of hands. They’re literally asking people to “Show Me Your V.” Really.Read More
Obama logo
by Freddy Tran Nager, Founder of Atomic Tango + Proud Obama Supporter… One of marketing’s primary responsibilities is to make your brand stand out from the competition — ideally in a good way. So even though I’m a marketer who supports Obama, I’ve hesitated to write about Obamarketing, because every other marketer with a blog (99.9% of all marketers) has already done so. Back in mid-October, Advertising Age crowned Obama “Marketer of the Year” based on a survey of its readers — which would have looked awfully silly had heRead More
dotcom lemonade
by Freddy Tran Nager, Founder of Atomic Tango + Survivor of Multiple Dotcoms; Photo by J. Kelly Brito on Unsplash… So I’m walking through my neighborhood counting the foreclosure signs when I develop this mighty thirst. Fortunately, I find a lemonade stand run by an enterprising six-year-old named Zucky. Just as I’m about to pay $4 for a cup (obviously, Zucky graduated from the Starbucks Preschool of Management), I see another lemonade stand across the street run by another enterprising six-year-old. This one, however, has a sign saying “Free Lemonade.”Read More
Volkswagen Beetle
by Freddy Tran Nager, Founder of Atomic Tango + Husband of Beetle Owner… He sits there before his mic, round and retro, emanating the cuteness that made him an icon in America. On this occasion, he wears formal black, though he’s usually seen in the wild dressed like a jelly bean. Then he speaks… And out comes the voice of an old German man. And he’s saying, “I know vhat ze people vant.” Yeah, right… I usually applaud the work of ad agency Crispin Porter + Bogusky. For VW, theyRead More