user generated content Tag

Versus Network campaign

Posted On January 7, 2009By Freddy Tran NagerIn Marketing, Media

“Show Me Your V”: It’s about sports. Really. I think.

by Freddy J. Nager, Founder of Atomic Tango LLC + Sports Fan Raise your hand if you’ve heard of Versus… Anyone? Anyone? Bueller? Apparently, not too many people know about the small sports network, which I personally appreciate for bringing me football games from the Ivy League. Where else would I be able to catch the Harvard-Cornell game in L.A.? Obviously, Versus wants more than us middle-aged marketing geeks. So in an effort to generate awareness, Versus is asking for more than a show of hands. They’re literally asking peopleRead More

Posted On November 6, 2008By Freddy Tran NagerIn Marketing

Copycats Beware: Obama from a Marketing Perspective

Different is good. And one of the primary responsibilities of a marketer is to make sure your brand stands out from the competition — ideally in a good way. (Yeah, I’m talking to you, Chrysler.)Read More
dotcom lemonade

Posted On July 19, 2008By Freddy Tran NagerIn Marketing

Lemons 2.0: If Everything Were Run Like A Dotcom

by Freddy J. Nager, Founder of Atomic Tango LLC & Survivor of Multiple Dotcoms; Photo by J. Kelly Brito on Unsplash So I’m walking through my neighborhood counting the foreclosure signs when I develop this mighty thirst. Fortunately, I find a lemonade stand run by an enterprising six-year-old named Zucky. Just as I’m about to pay $4 for a cup (obviously, Zucky graduated from the Starbucks Preschool of Management), I see another lemonade stand across the street run by another enterprising six-year-old. This one, however, has a sign saying “FreeRead More
Volkswagen Beetle

Posted On April 12, 2008By Freddy Tran NagerIn Marketing

Say Vhat?! Do the People Want a VW with a German Accent?

by Freddy J. Nager, Founder of Atomic Tango LLC + Husband of VW Beetle Owner… He sits there before his microphone, round and retro, emanating the cuteness that made him an icon in America. On this occasion, he’s decked out in somber black, though he’s usually seen in the wild dressed like a jelly bean. And then he speaks… And out comes the voice of a German man. And he’s saying, “I know vhat ze people vant.” Yeah, right… I usually applaud and bow down before the work of adRead More