viral marketing Tag

Posted On September 3, 2009By Freddy Tran NagerIn Marketing

Marketing Redefinitions: Segmentation in Social Media

by Freddy J. Nager, Founder of Atomic Tango + Marketing Professor… Just read an article by Brant Cooper entitled “Is social media worth your marketing dollars?” Most of the advice is fairly standard and could apply just as well to non-social media. But what made me say “hmmm” is Cooper’s definition of market segments: “Market segments are comprised of like people, who share a common interest, who look to one another as a trusted reference and who have access to each other. If customer in California is just the sameRead More
pomegranate phone

Posted On December 3, 2008By Freddy Tran NagerIn Marketing

The Pomegranate Phone: Say Huh?

by Freddy Tran Nager, Founder of Atomic Tango LLC + Guy Who Misses Flip-Phones… Now here’s a site that takes borrowed interest to a new extreme. The Pomegranate Phone is an all-in-one device that makes the iPhone look like a hockey puck. It’s good for everything but use as a floor wax or dessert topping: web surfing, MP3 player, video projector, voice translator… Cool, right? Then, of course, there’s the built-in coffee maker, harmonica, and a shaver for eliminating those pesky five o’clock shadows… Yeah, it’s not a real phone.Read More

Posted On October 27, 2008By Freddy Tran NagerIn Marketing

Super Manipulation: Single Girl Seduces the Media

Here’s how to exploit the Super Bowl without spending the $3,000,000 for a 30-second commercial…Read More

Posted On September 13, 2008By Freddy Tran NagerIn Marketing

“Viral” Does Not Mean “Free”: The Reality Behind The Buzz

I recently had lunch with an entrepreneur to discuss her marketing problems. She had launched her company with a PR campaign, and the initial results were spectacular, with major media coverage and a torrent of traffic to her site… But that torrent dried to a trickle as the press and consumers lost interest. In just a couple of years her company had become “old news.” Since her operations were now sucking up all of her available cash, she wanted a low-cost marketing option, and she called me to discuss thisRead More

Posted On April 3, 2008By Freddy Tran NagerIn Marketing

American Apparel Sports a Woody: Madness is the Method

by Freddy J. Nager, Founder of Atomic Tango LLC American Apparel CEO Dov Charney acts like he’s missing his calling. The controversial and flamboyant entrepreneur could parlay his promotional genius and predilection for the prurient to become one hell of a porn producer. (The San Fernando Valley, the porn capital of the world, is just over the hill from American Apparel’s headquarters.) It would certainly suit his notorious lifestyle…Read More
Dear Monica Rockle: I got an invite to your “Psychology Marketing Project” on Facebook. (Note: Facebook has since removed this “Project.” Too bad.) And as someone who professionally conducts and teaches marketing I have to hand it to you: pretty damn clever…Read More

Posted On March 5, 2008By Freddy Tran NagerIn Marketing

Use Your Illusion: The Viral Spinning Girl

by Freddy J. Nager, Founder of Atomic Tango LLC Time for a little viral study. A friend sent me this image that supposedly tests how right-brained or left-brained you are (if she’s not moving, click on her to make her spin)…Read More