Walmart Tag



Amazon Dog
by Freddy Tran Nager, Founder of Atomic Tango + Amazon Customer Since 1998… Call me an Amazon loyalist by default. As in, it’s da fault of the competition.Read More
by Raegan Thurlow, Part-Time Fashionista… A girl’s prom: strapless bras, glittery eye shadow, unmet expectations, and cheesy photographs. My prom: I think there was some dancing, and I’m sure there was some Mudslide mix (tastes like candy, makes boys more approachable). Prom dresses should never be: sheer, covered in sequins, purchased at Walmart. Guns: an accessory for Republican women with large handbags, the pride and joy of Charlton Heston, and the answer to “____ and Ammo”. Guns should never be: accessible to children, kept in your grandmother’s nightstand (long storyRead More
Best Buy
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Likes Tools (The Non-Human Kind)… My father ran a plant nursery up in Oregon, and for years he enjoyed a steady business with few disruptions beyond the weather. Then one day Walmart lumbered into town, and like a scene from a Godzilla flick, they began crushing everything, including mom-and-pop shops that had served the community for decades. Some store owners heard the best way to beat the low-price leader was customer service — after all, : “It’s all aboutRead More
How To Win A Price War
by Freddy Tran Nager, Founder of Atomic Tango + Price Pacifist; photo by Artem Beliaikin on Unsplash… Imagine you’re selling lemonade from your friendly neighborhood stand when — BAM! — you’re torpedoed by a rival who cuts his price in half. That inglorious bastard! Here you two had settled upon a comfy price point — legally, of course, with no collusion — and he had to upset the balance…Read More
Apple at Walmart?
by Freddy Tran Nager, Founder of Atomic Tango + Branding Purist… Seeing iPhones sold at Walmart is like seeing Wolfgang Puck dishes at IHOP (not likely) or Rachael Ray pimping Dunkin Donuts (oh yes she did). Have you ever seen a bigger mismatch in marketing? What’s next, an Apple logo on a NASCAR vehicle? Or even worse, an Apple at— What? You want to know what’s the big deal?Read More
Pricing During A Recession
by Freddy Tran Nager, Founder of Atomic Tango + Survivor of Multiple Recessions; photo by Ed Yourdon via Wikimedia Commons… When the economy is singing the hardcore blues — kind of like now — many businesses feel tempted to lower their prices. But lowering prices creates three problems: It sends the message that you’ve been ripping off your customers all this time. It means you’ll have difficulty increasing your prices to “normal levels” when the economy starts jamming again. It kills your profit margins, so you won’t have the cashRead More
Walmart sustainability?
by Freddy Tran Nager, Founder of Atomic Tango + Not A Walmart Shopper… “We live in a time when people are losing confidence in the ability of government to solve problems… Walmart does not wait for someone else to solve problems.” – Walmart Stores CEO H. Lee Scott Jr. I’m no fan of the big box behemoth. The list of Walmart misdeeds ranges from underpaying and underinsuring their employees, to driving mom-and-pop stores out of business, from ignoring the wishes of communities who don’t want the hideous boxes in theirRead More