watches Tag



Watch Branding

Posted On June 25, 2018By Freddy Tran NagerIn Marketing

Branding? Try Harder Than This…

by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Likes Watches And Brands… Knowing I love watches, Amazon recently recommended an Italian brand I’d never heard of: Brismassi Esetti. At least it sounds Italian. And at first glance, it looked pretty sharp: a clean design, only 8mm thick, with an Italian leather band and a Japanese movement. Yet at only $45.88, the low price waved a red flag — why so cheap? So I started scrolling and, underneath the header “Customers who viewed this brand also viewed,”Read More
Worn & Wound Watch Straps
by Freddy J. Nager, Founder of Atomic Tango + Amateur Horologist… I dig on wristwatches: reading about them, window shopping them, and occasionally adding an unusual artifact to my modest collection. For a while I collected vintage Russian watches, which are usually mechanical (no batteries) and remarkably cheap. Since many don’t come with bands, I discovered the bonus diversion of matching watch heads with the right accessories. And that’s how I stumbled upon Worn & Wound. Their striking handcrafted leather straps popped up in my Google searches, with their HorweenRead More
Skagen Holst watch

Posted On February 8, 2016By Freddy Tran NagerIn Materialism

Just A Second Here: A Quick Note About Watch Marketing

by Freddy J. Nager, Founder of Atomic Tango + Nascent Horologist… I love watches – particularly inexpensive ones that make up in design what they might lack in craftsmanship or materials. I’ll crave a quartz-powered $200 Seiko any day over an automatic Rolex that costs more than my car. (I would argue that the quartz Seiko keeps better time and requires less maintenance, too.) So when I’m relaxing between projects, I browser-window shop for watches. One brand that always catches my eye is Denmark’s Skagen, a mass-market brand owned byRead More