watches Tag



Watch Branding
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Likes Watches And Brands… Knowing I love watches, Amazon recently recommended an Italian brand I’d never heard of: Brismassi Esetti. At least it sounds Italian. And at first glance, it looked pretty sharp: a clean design, only 8mm thick, with an Italian leather band and a Japanese movement. Yet at only $45.88, the low price waved a red flag — why so cheap?Read More
Worn & Wound Watch Straps
by Freddy Tran Nager, Founder of Atomic Tango + Amateur Horologist… I dig on wristwatches: reading about them, window shopping them, and occasionally adding an unusual artifact to my modest collection. For a while I collected vintage Russian watches, which are usually mechanical (no batteries) and remarkably cheap. Since many don’t come with bands, I discovered the bonus diversion of matching watch heads with the right accessories. And that’s how I stumbled upon Worn & Wound. Their striking handcrafted leather straps popped up in my Google searches, with their HorweenRead More
Skagen Holst watch
by Freddy J. Nager, Founder of Atomic Tango + Nascent Horologist… I love watches – particularly inexpensive ones that make up in design what they might lack in craftsmanship or materials. I’ll crave a quartz-powered $200 Seiko any day over an automatic Rolex that costs more than my car. (I would argue that the quartz Seiko keeps better time and requires less maintenance, too.) So when I’m relaxing between projects, I browser-window shop for watches. One brand that always catches my eye is Denmark’s Skagen, a mass-market brand owned byRead More
Humbled Doesn't Mean That
by Freddy Tran Nager, Founder of Atomic Tango + Hardcore Word Lover… The other day I saw a billboard for a food company. I don’t remember the brand or the product (total ad fail), but I do remember the tagline: “Real Authentic Taste.” And I immediately thought, what the hell does that mean?Read More