Web 2.0 Tag



lushalicious

Posted On August 27, 2015By Freddy J. NagerIn Media

Totally Lushalicious: The Making of a New Word

by Freddy J. Nager, Founder of Atomic Tango LLC + Amateur Neologist; word and illustration by Claire Barry… As a writer, I love learning new words and phrases. I recently came across “vegetarian inclined,” which describes omnivores who are eating less meat for health reasons. (Count me among them — and wow, do I miss bacon.) Then, the other night, I had a dream where an attractive woman tells me she likes men with “gypsy necks”: perfectly smooth flawless necks that look like “wisps of smoke that have been cutRead More
Snake Oil Serum
by Freddy J. Nager, Founder of Atomic Tango + Guy Who’s Extremely Allergic To Snake Oil; featured photo by Mister Serum via Wikimedia Commons… “Snake oil” originally described the fake medicine that con men sold across 19th century America. The worthless ointments and lotions supposedly cured everything from basic pains to baldness, when the only thing they consistently cured was “heavy wallet syndrome.” Scientific American describes how these faux experts worked:  “…the ‘doctor’ was aided by a shill in the crowd who would, at the appropriate moment, call out thatRead More
by Freddy J. Nager, Founder of Atomic Tango LLC + Former Facebook Advertiser , I talked about the aesthetic MySpacification of Facebook: how the popular social network’s design went from clean to pure cornea gumbo. Now let’s talk advertising on Facebook. I used to buy Facebook ads because I was enamored by the targeting capabilities. For example, when promoting a local theatrical production, I could easily target the zip code and even a surrounding area, the right age group, actors and directors and other theatre types, fans of the playwright,Read More
by Freddy J. Nager, Founder of Atomic Tango LLC + former AOL-user turned MySpace-user turned Facebook-user turned Next-Please!-user There’s a great term in the book Jargon Watch, a small dictionary published by Wired magazine back in the Pleistocene Era (circa 1997): Cornea Gumbo. It refers to “a visually noisy, overdesigned PhotoShopped mess,” as in, “Gawd, we’ve got to redesign that page, it’s become total cornea gumbo.” Cornea gumbo aptly described the hot visual messes that constituted many websites in the mid-90s. In a pique of nostalgic democratization, MySpace launched inRead More

Posted On October 27, 2009By Freddy J. NagerIn Marketing

Hypocritical Mass: The Big Lie About Twitter

by Freddy J. Nager, Founder of Atomic Tango LLC + Social Media Instructor The belief that Twitter is more than just another communications platform continues to spread, kind of like swine flu for media geeks. And like the flu, it’s plunging victims into feverish hallucinations: “Twitter saved the Iranian protestors!” they cry, neglecting the fact that it, uh, didn’t. “Twitter made the a sensation!” Yay, a fast-food truck makes money. “Twitter kept us updated about Balloon Boy in real time!” Oh, waiter, next media fad, please!Read More

Posted On October 20, 2009By Freddy J. NagerIn Marketing

Words of, uh, Wisdom: How to Score More Twitter Followers

by Freddy J. Nager, Founder of Atomic Tango + Twitter Critic (Twittic?)… Critical times like these spawn critical questions: How do we provide healthcare to 300 million people? Can conflicts over culture and religion ever be resolved? If wind blows into one of Sarah Palin’s ears will it come out the other? But the question I regularly get asked is, “How do I score more followers on Twitter?” (Hmm, maybe it’s time to change professions.) I have ideas, but to ensure that I provide the Twuth, I decide to consultRead More
Velvet Rope
by Freddy J. Nager, Founder of Atomic Tango LLC + Social Media Analyst; photo by Guillaume Paumier, CC-BY, via Wikimedia Commons… L.A. contains miles of velvet ropes that pack more protective power than the Great Wall of China. They’re fronted by large scowling men armed with high-caliber clipboards. And they’re assaulted nightly by swarms of wannabes, who are repelled by blatant acts of discrimination based strictly on looks. Whenever I spot one of these social maladies in effect, my nerd self-preservation instinct kicks in, and I automatically steer clear. I’dRead More

Posted On March 22, 2009By Freddy J. NagerIn Marketing

Pipe Dreams: Did Silicon Valley Pick The Right Role Model?

by Freddy J. Nager, Founder Of Atomic Tango LLC + Guy Who Values Public Utilities But Wouldn’t Want To Work For One… The late Senator Ted Stevens was roundly mocked for his comment that the Internet was a “series of tubes.” Now, there were many reasons to ridicule venal Ted, but his analogy wasn’t that off the mark. Yes, it was technically wrong, but many Web 2.0 companies share the same purpose as public utilities: they exist to pipe stuff to users…Read More
dotcom lemonade

Posted On July 19, 2008By Freddy J. NagerIn Marketing

Lemons 2.0: If Everything Were Run Like A Dotcom

by Freddy J. Nager, Founder of Atomic Tango LLC & Survivor of Multiple Dotcoms; Photo by J. Kelly Brito on Unsplash So I’m walking through my neighborhood counting the foreclosure signs when I develop this mighty thirst. Fortunately, I find a lemonade stand run by an enterprising six-year-old named Zucky. Just as I’m about to pay $4 for a cup (obviously, Zucky graduated from the Starbucks Preschool of Management), I see another lemonade stand across the street run by another enterprising six-year-old. This one, however, has a sign saying “FreeRead More
South Park: Canada On Strike

Posted On April 6, 2008By Freddy J. NagerIn Media

What What? South Park Spoofs the WGA, YouTube, Canada…

by Freddy J. Nager, Founder of Atomic Tango + Guy Who Likes His Satire Hard… “… While the internet is new and exciting for creative people, it hasn’t matured as a distribution mechanism… It will be a few years before digital distribution of media on the Internet can be monetized to an extent that necessitates content producers to forgo their fair value in more traditional media…” – Kyle, South Park I know, I shouldn’t be quoting cartoon characters as proof of anything, but sometimes the greatest truth is found inRead More