web design Tag



website worst practices
by Freddy Tran Nager, Founder of Atomic Tango + Website Content Director And Instructor; photo by youngthousands via Wikimedia Commons… My wife could hear me cursing from the other room. Did I hurt myself? Did the stock market crash? Did one of my favorite characters just get the axe on Game of Thrones? Worse: I encountered another case of bad marketing. (My priorities are warped like that.) In this case, I was Facebooking on my phone and found an interesting article post, so I clicked through… And waited. And waited.Read More
Taigan screengrab
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Thinks That Words Matter… “The most important factor in selecting type is its readability. Type should be clear, easy on the eye, friendly, and inviting. Style is important — the choice of font is one of many elements that contributes to the image conveyed by the ad — but readability always comes first. Always… Never do anything to make the copy difficult to read. Type should be set in black against a clear white background – not a tint,Read More
by Freddy J. Nager, Founder of Atomic Tango LLC + former AOL-user turned MySpace-user turned Facebook-user turned Next-Please!-user There’s a great term in the book Jargon Watch, a small dictionary published by Wired magazine back in the Pleistocene Era (circa 1997): Cornea Gumbo. It refers to “a visually noisy, overdesigned PhotoShopped mess,” as in, “Gawd, we’ve got to redesign that page, it’s become total cornea gumbo.” Cornea gumbo aptly described the hot visual messes that constituted many websites in the mid-90s. In a pique of nostalgic democratization, MySpace launched inRead More
by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Buys Too Much Stuff for His Cats They had me at “meow.” They lost me at “sign up.” I was flipping through Facebook when it caught my eye — an ad featuring a cat lounging in some Jetsons-age contraption: Since I’m addicted to furry creatures with pointy ears and tuna breath, I was hooked. Since I also dig on futuristic design, particularly anything with the word “pod” in it, I clicked…Read More
by Freddy J. Nager, Founder of Atomic Tango LLC + And Guy Who Questions The Answers For all our talk of freedom, we Americans LOVE rules… Our favorite sport, football, has the most rules of any sport on the planet. America poker players make up new rules with every hand (“threes and hearts are wild except for the Queen, which you can pass to the right if someone sneezes during play”). Our institutionalized belief systems — whether Rastafarianism, environmentalism, or even Libertarianism — bristle with rules of what can and can’tRead More
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Over my fifteen years of working in website development, I’ve encountered some bizarre and fascinating characters rivaled only by the people who gravitate to show business. Here are just a few I’ve met — perhaps you recognize some of them?…Read More
by Freddy J. Nager, Founder of Atomic Tango LLC & Website Creative Director Search engine optimization (SEO) is that magical science of making Google and other search engines fall madly in lust with your website. The more your site is optimized, the higher it appears on search rankings. The challenge?Read More
A Flash-based website is like a supermodel date: awesome to look at, but after a while, you’ll just want someone who can carry on a conversation…*Read More
Blue Moon Ad
by Freddy Tran Nager, Founder of Atomic Tango + Beer Ad Snob… While thumbing through Wired magazine I come across an attractive painting of beer. What’s not to like? As a microbrew fan, I stop thumbing and say “talk to me!” But the only words in the ad are the name of the beer and the tagline “Artfully Crafted.” And the first thing that pops in my mind is not a desire to quaff the brew, but a distinct sense of disappointment. “What a waste!”Read More