words Tag



lushalicious

Posted On August 27, 2015By Freddy J. NagerIn Media

Totally Lushalicious: The Making of a New Word

by Freddy J. Nager, Founder of Atomic Tango LLC + Amateur Neologist; word and illustration by Claire Barry… As a writer, I love learning new words and phrases. I recently came across “vegetarian inclined,” which describes omnivores who are eating less meat for health reasons. (Count me among them — and wow, do I miss bacon.) Then, the other night, I had a dream where an attractive woman tells me she likes men with “gypsy necks”: perfectly smooth flawless necks that look like “wisps of smoke that have been cutRead More
By Freddy J. Nager, Founder of Atomic Tango LLC + Professor Who Teaches World Classes As yet another public service, I’ve identified a few words and phrases that have been so overused, misused, and abused that they no longer have any meaning. (Kind of like the joke in an average Saturday Night Live sketch.) These terms sound important without saying anything, which makes them ideal for press releases and political speeches…Read More
McDonald's Double Cheeseburger

Posted On March 14, 2010By Freddy J. NagerIn Marketing, Media

Pullin’ a Godin: Behold the Cheeseburger POV

by Freddy J. Nager, Founder of Atomic Tango LLC + Practicing Metaphor Engineer… Looks like it’s over for us marketing strategists. Now I’m not saying that there’s no more need for marketing strategy; if you look at the anemic brands of most banks, airlines, and Web 2.0 startups, you’ll see that the need for marketing is growing faster than Rush Limbaugh at a cheesecake bake-off. But the opportunity to develop a revolutionary new marketing strategy may have passed. Sure, we marketers can still develop new tactics based on new mediumsRead More