writing Tag



Caitlyn Jenner Humble Brag
by Freddy Tran Nager, Founder of Atomic Tango + Guy Honored to be Humble… Every day I challenge my computer to chess. “Bring it on!” I say. And every day I vow, “Today’s the day I turn the tables on that non-sentient tormentor!” But every single day my computer beats me soundly. That humbles me. Sometimes I look in the mirror immediately after a workout and think, “Not bad, old man.” Then I look in the mirror immediately after I wake up in the morning and think, “Age is aRead More
Boycott L.A. Weekly
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Misses Alternative Newspapers… I used to read the L.A. Weekly (the alternative newspaper of Los Angeles) when it was the size of deep dish pizza — and almost as delicious, filled with no-holds-barred political screeds and small-theatre reviews and creative writers who wouldn’t get a shot in any other L.A. publication. Big plus: it was free. The Weekly came out every Thursday, and my friends and I would rush out and grab a copy before they were all snappedRead More
Parker Jotter in GoldenEye
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Believes The Pen Can Be Mightier Than The Sword… You know what product attribute doesn’t get enough hype? Tactility — how something feels to the touch. While today’s manufacturers obsess over size and weight, promising us larger and larger capacity and lower and lower weight, that’s fine for phones and planes — but not enough for us creative professionals. In fact, sometimes we want our tools to be heavier and less modern. Whether the instrument is a keyboard, camera,Read More
Ireland's Wild Atlantic Way
by Freddy J. Nager, Founder of Atomic Tango + Guy Who Doesn’t Travel Nearly Enough… If a storm like this were to hit Los Angeles, the local news would cover it all day — make that all week — with sodden reporters stumbling around and calling it something like Mega Tempest 2017™. Here in Ireland’s aptly named Wild Atlantic Way, the locals refer to it as “a Tuesday.”Read More
by Freddy J. Nager, Founder of Atomic Tango + Guy Who Speaks Jargon… Quick, can you guess what this company is selling?Read More
Literary Fog
by Freddy J. Nager, Founder of Atomic Tango + College Grad Still Trying to Figure Out What He Should Have Majored In… As much as I love reading and writing, I was just reminded how much I fear and loathe the study of it. Back in high school, I enjoyed discussing the symbolism in “The Heart of Darkness” and “Grapes of Wrath,” and hearing all the different ways we teenagers used the word “irony” without really understanding what it meant. Then I entered college and slammed into the GREAT FOGRead More
by Freddy J. Nager, Founder of Atomic Tango, Professional Writer, and Teacher… This is the first sentence in a recent academic journal article on “improving writing”:Read More
Beware of "Baited Breath"
by Freddy J. Nager, Founder of Atomic Tango + Copy Editor Who Can’t Resist… It’s a common mistake: writing “baited breath” instead of “bated breath.” I just didn’t expect it in the official publication of the American Marketing Association (October 2016 issue). But there it glared at me from an article about another mistake, Apple’s born-to-be-lost cordless AirPods. Of course, we all know that “bated” means anxious or excited, while “baited” refers to a loaded trap. Whenever I see “baited breath,” I visualize someone with a worm on a hookRead More
TV Musicals
by Freddy J. Nager, Founder of Atomic Tango + Hardcore Bingeing Junkie… You can sense it: you’re binge watching some show, and along comes a story line that makes you say, “I’ve seen this before…” Because you have… in a half-dozen other series… in the past year. They’re plot twists relied on by TV writers since televisions actually had dials. They usually appear in seasons 2 or 3, but in shows without strong concepts (i.e., family sitcoms), they can appear midway through season 1. Let’s rattle off a few ofRead More
Gene Fowler Quote
Q: Dear Freddy: Can you recommend any books that would help me with writing techniques for marketing? Or does your writing come mostly through a lot of practice? — KC at USCRead More