writing Tag



Boycott L.A. Weekly

Posted On December 6, 2017By Freddy J. NagerIn Media

Devoured: How The Dark Side Silenced The L.A. Weekly

by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Misses Alternative Newspapers… I used to read the L.A. Weekly (the alternative newspaper of Los Angeles) back when it was nearly the size of deep dish pizza — and almost as delicious, filled with no-holds-barred political articles and small theatre reviews and creative writers who wouldn’t get a shot in any other L.A. publication. Plus, it was free. The Weekly came out every Thursday, and my friends and I made it a point to rush out and grabRead More
Parker Jotter in GoldenEye

Posted On July 4, 2017By Freddy J. NagerIn Materialism

Heavy Metal Writing: 5 Pens Of Steel

by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Believes The Pen Can Be Mightier Than The Sword… A product attribute that doesn’t get enough hype is tactility — how something feels to the touch. While today’s manufacturers obsess over size and weight, promising us larger and larger capacity and lower and lower weight, that’s fine for phones and planes — but not enough for us creative professionals. In fact, sometimes we want our tools to be heavier and even less modern. If you work in aRead More
Ireland's Wild Atlantic Way

Posted On May 27, 2017By Freddy J. NagerIn Materialism

The Creative Jetsetter: Ireland’s Wild Atlantic Way

by Freddy J. Nager, Founder of Atomic Tango + Guy Who Doesn’t Travel Nearly Enough… If a storm like this were to hit Los Angeles, the local news would cover it all day — make that all week — with sodden reporters stumbling around and calling it something like Mega Tempest 2017™. Here in Ireland’s aptly named Wild Atlantic Way, the locals refer to it as “a Tuesday.”Read More
Failure To Communicate

Posted On April 10, 2017By Freddy J. NagerIn Marketing

Jargon Alert: Time For Some “Market-Moving Dialogue”

by Freddy J. Nager, Founder of Atomic Tango + Guy Who Speaks Jargon… Quick, can you guess what this company is selling?Read More
Literary Fog

Posted On March 9, 2017By Freddy J. NagerIn Media

Gag Reflection: Remembering Why I Didn’t Major In Lit

by Freddy J. Nager, Founder of Atomic Tango + College Grad Still Trying to Figure Out What He Should Have Majored In… As much as I love reading and writing, I was just reminded how much I fear and loathe the study of it. Back in high school, I enjoyed discussing the symbolism in “The Heart of Darkness” and “Grapes of Wrath,” and hearing all the different ways we teenagers used the word “irony” without really understanding what it meant. Then I entered college and slammed into the GREAT FOGRead More
I can't bear to look...

Posted On February 25, 2017By Freddy J. NagerIn Media

I Can’t Bear To Look: Why Johnny Can’t Write

by Freddy J. Nager, Founder of Atomic Tango, Professional Writer, and Teacher… This is the first sentence in a recent academic journal article on “improving writing”:Read More
Beware of "Baited Breath"

Posted On November 3, 2016By Freddy J. NagerIn Media

Writing Wrongs: The Classic Bait And Bate Switch

by Freddy J. Nager, Founder of Atomic Tango + Copy Editor Who Can’t Resist… It’s a common mistake: writing “baited breath” instead of “bated breath.” I just didn’t expect it in the official publication of the American Marketing Association (October 2016 issue). But there it glared at me from an article about another mistake, Apple’s born-to-be-lost cordless AirPods. Of course, we all know that “bated” means anxious or excited, while “baited” refers to a loaded trap. Whenever I see “baited breath,” I visualize someone with a worm on a hookRead More
TV Musicals

Posted On April 19, 2016By Freddy J. NagerIn Media

Deja View: You Know A TV Show Has Run Out Of Ideas When…

by Freddy J. Nager, Founder of Atomic Tango + Hardcore Bingeing Junkie… You can sense it: you’re binge watching some show, and along comes a story line that makes you say, “I’ve seen this before…” Because you have… in a half-dozen other series… in the past year. They’re plot twists relied on by TV writers since televisions actually had dials. They usually appear in seasons 2 or 3, but in shows without strong concepts (i.e., family sitcoms), they can appear midway through season 1. Let’s rattle off a few ofRead More
Gene Fowler Quote

Posted On March 6, 2016By Freddy J. NagerIn Media

Ask Freddy: What Books Can Help Me Write?

Q: Dear Freddy: Can you recommend any books that would help me with writing techniques for marketing? Or does your writing come mostly through a lot of practice? — KC at USCRead More
Shakespeare's First Folio

Posted On January 23, 2016By Freddy J. NagerIn Missions

Ask Freddy: Is My Writing Portfolio Too Long?

Q: Dear Freddy: What’s a good length for my copywriting portfolio? Right now it’s 20 pages, which feels long, but it’s 6 writing samples, and most are multiple pages. Is that too long? – K in L.A.Read More