writing Tag



TV Musicals
by Freddy Tran Nager, Founder of Atomic Tango + Hardcore Binge Watcher… You can sense it: you’re binge watching some show, and along comes a story line that makes you say, “I’ve seen this before…” Because you have… in a half-dozen other series… in the past year. They’re plot twists relied on by TV writers since televisions actually had dials. They usually appear in seasons 2 or 3, but in shows without strong concepts (i.e., family sitcoms), they can appear midway through season 1. Let’s rattle off a few ofRead More
creative portfolios
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor; photo by Beatriz Pérez Moya on Unsplash… Q: Dear Freddy: What’s a good length for my copywriting portfolio? Right now it’s 20 pages, which feels long, but it’s 6 writing samples, and most are multiple pages. Is that too long? – K in L.A.Read More
Apple iPad Pro + Pencil Review
by XDL, Filmmaker… In filmmaking, we have the deadly production triangle: cheap, fast and good. If you’re lucky, you get two — usually at the sacrifice of the third. You can have cheap and fast, but it won’t be good. You can have good and fast, but it won’t be cheap. You can have cheap and good, but it’ll never be fast. When it comes to drawing computers, a triangle also applies. The ideal digital creative tool would be powerful, portable, and easy to use. I’ve never gotten all three.Read More
Humbled Doesn't Mean That
by Freddy Tran Nager, Founder of Atomic Tango + Hardcore Word Lover… The other day I saw a billboard for a food company. I don’t remember the brand or the product (total ad fail), but I do remember the tagline: “Real Authentic Taste.” And I immediately thought, what the hell does that mean?Read More
by Freddy Tran Nager, Founder of Atomic Tango + Aficionado of Undead Entertainment… I love the adrenaline-fueled rush of a good scare… provided it’s pure fiction. (The Republican National Convention is too creepy to bear.) Unfortunately, most American horror movies and TV shows indulge in torture and gore more than in actual chills and thrills. Or they resort to “Boo!” tactics — loud noises and things jumping out of the dark — which make me jump but not break into goosebumps. That’s why I find myself avoiding the series American HorrorRead More
dried up book
By Freddy Tran Nager, Founder of Atomic Tango + Teacher of World Classes; photo by Greta Schölderle Møller on Unsplash… As yet another public service, I’ve identified a few words and phrases that have been so overused, misused, and abused that they no longer have any meaning. (Kind of like the joke in an average Saturday Night Live sketch.) These terms sound important without saying anything, which makes them ideal for press releases and political speeches…Read More
McDonald's Double Cheeseburger
by Freddy Tran Nager, Founder of Atomic Tango + Practicing Metaphor Engineer… Looks like it’s over for us marketing strategists. Now I’m not saying there’s no more need for marketing strategy. If you look at the anemic brands of most banks, airlines, and Web 2.0 startups, you’ll see that the need for marketing is growing faster than Rush Limbaugh at a cheesecake bake-off. But the opportunity to develop a revolutionary new marketing strategy may have passed. Sure, we marketers can still develop new tactics based on new mediums and newRead More
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Somebody my size with my athletic ability doesn’t play for the Pittsburgh Steelers. Picture an over-caffeinated chicken on a greased trampoline. It’s just not in my genetic cards. So I did the next best thing: I wrote a bad-ass essay about the team. Actually a few essays…Read More
PhD
by Freddy Tran Nager, Founder of Atomic Tango + PhD Conscientious Objector… Since I love teaching and talking about marketing, friends often ask why I don’t get a PhD. I’ll think about it… and then I stumble upon an example of the actual work perpetrated by PhD’s in my field…Read More
Ed Hardy Wine
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Doesn’t Own Ed Hardy Anything… Intrigued by the Ed Hardy wines at his local Whole Foods, Pulitzer Prize winning writer Dan Neil performed exploratory surgery on that insatiable branding machine Christian Audigier. The resulting L.A. Times article is a brilliant and funny study of branding gone wild…Read More