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by Freddy J. Nager, Found of Atomic Tango LLC So let’s say you start an athletic shoe company specializing in tennis — a sport mostly favored by upper-crust Europeans and the country-club set. You cement your brand image by naming your company after a tiny, extremely civilized European country famous for chocolate, watches, skiing, and an army known more for pocket knives than fighting wars. This Euro image is necessary, not just because you yourself are Swiss, but because you’re launching your company in Los Angeles in 1966, and L.A.Read More
The Horror Ghetto
by Freddy Tran Nager, Founder of Atomic Tango + Part-Time Mad Media Scientist… I usually use this space to dissect other people’s projects, so for a change, I decided to eviscerate one of my own. Ladies and gentlemen: introducing the idea that went nowhere, “The Horror Ghetto”…Read More
Jimmy Wong "Ching Chong"
by Freddy Tran Nager, Founder of Atomic Tango + Interracial Relations Insider… I don’t assign social media textbooks to my students because most are outdated by the time they’re published. Indeed, every time I flip on my computer, Mark Zuckerberg has messed with his giant virtual antfarm. Plus, real life case studies keep popping up that are so much more relevant and compelling. This past week — while I was teaching social media at UCLA Extension — something happened on campus that provided great classroom fodder. I’m talking about AlexandraRead More
the end of free
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Believes Everything Worthwhile Has A Price… Just over a year ago, editor Chris Anderson of Wired magazine proudly proclaimed that the future would be free, an argument based partially on ad-supported free sites like NYTimes.com. Of course, it was hard to take this manifesto seriously since Wired still charges for their magazine (cover price $4.99). It was also misleading because it appeared during the height of the second dotcom bubble, when most of the free websites and services weren’tRead More
by Freddy J. Nager, Founder of Atomic Tango LLC A long time ago, in an Internets far far away, the people were promised a galaxy free of corporate-empire dominance, where the little guy would have a fair and equal shot at being heard, where small businesses could claim riches once envisioned only by multinationals, and where unsung individuals would finally be sung. The playing fields would all be level, and there would be many goals to shoot at…Read More
all the buzz
by Freddy Tran Nager, Founder of Atomic Tango + Social Media Realist; bee photo by Rowan Heuvel on Unsplash… I recently had lunch with an entrepreneur to discuss her marketing problems. She had launched her company with PR, and the initial results included major media coverage and a torrent of traffic to her site, but that torrent dried to a trickle as the press and consumers lost interest. In just a couple of years her company had become “old news.” Since her operations were now sucking up all her availableRead More
Bud.TV
by Freddy Tran Nager, Founder of Atomic Tango + Almost a Beer Snob… As a Samuel Adams drinker and stockholder, I don’t partake in Budweiser’s anemic brew, but I’ve always loved their brilliant, often hilarious marketing. Until now…Read More