Marketing Category



From case studies to critical analysis, we go behind the hype to show you what’s new, what’s noteworthy, and what’s nonsense. This section covers all aspects of marketing: advertising, branding, design, SEO, social media, overall business strategy, and more. Sometimes serious, occasionally satirical, frequently skeptical, never stale.

marketing during a pandemic
by Freddy Tran Nager, Founder of Atomic Tango + Former “Walking Dead” Fan; Poster by Mark Baker via Creative Commons… It might feel like the eve of the zombie apocalypse. And while conditions are serious, at some point societies and markets will recover. In the meantime, here are some marketing tips for companies of all types…Read More
Pabst Blue Ribbon Casino
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Doesn’t Believe Beer Goes With Hot Air… Just when I thought I had said enough about all this “authenticity” nonsense (here and here), a friend sent me this beguiling case study about Pabst Blue Ribbon. It starts off fine, explaining how the Fizz Agency turned PBR from a sinking ship into a hipster staple. Then came the A-word…Read More
Mark Ritson in MarketingWeek
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Resists Stereotypes; above image and bio from MarketingWeek… I’ve long railed against the lazy stereotype “millennials” (see my post about the L.A. Rams’ misguided marketing). In fact, I recently barred my students from using the word “millennials” —  along with “Gen X/Y/Z” and “Baby Boomers” — in class assignments. (I also banned “authentic” for various reasons.) My censorship appears to have improved their analytical work, so I’m now considering other words to prohibit.Read More
frustrated copywriter
by Freddy Tran Nager, Founder of Atomic Tango LLC + Copywriter for over 30 years; photo by JESHOOTS.COM on Unsplash… For a school project, my copywriting students were upset that their client (not me) had rewritten their work. They asked me what they could do. I thought, “Welcome to the real world…”Read More
Outsource Marketing Makeover
by Freddy Tran Nager, Founder of Atomic Tango + Branding Junkie… I’m digging the rebranding of my friend Patrick Byers‘ agency, Outsource Marketing…Read More
Bobby Borg with Freddy Nager
by Freddy Tran Nager, Founder of Atomic Tango + Former Music Industry Guy… Many marketers get called “rock stars” — though most are more Milli Vanilli than Mick Jagger. Then there’s Bobby Borg, who is literally a rock star in the field…Read More
Hannah Jewell Washington Post
by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Instructor… Got a little more publicity this week: Hannah Jewell of the Washington Post quoted me for her video story on influencer marketing.Read More
Amazon Prime Day
by Freddy Tran Nager, Founder of Atomic Tango + long-time Amazon customer and questioner… I’m reading Amazon’s press release about its Prime Day results (“Alexa, How Good Was Prime Day?”), and though it sounds impressive — “sales surpassed the previous Black Friday and Cyber Monday combined” — it left me wanting to know more.Read More
Adda Shoe Box
by Freddy Tran Nager, Founder of Atomic Tango + Packaging Aficionado… I must be part cat given my fixation with boxes. Shoe boxes, to be precise. While I like shoes, I don’t have a fetish for them. A few pairs will suffice. But the boxes?Read More
Arii of Instagram
by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Instructor… File this under “surprising… but not really”: According to this BuzzFeed story, fashion “influencer” Arii failed to sell 36 T-shirts from her own brand, despite having 2.6 million followers.Read More