Marketing Category



From case studies to critical analysis, we go behind the hype to show you what’s new, what’s noteworthy, and what’s nonsense. This section covers all aspects of marketing: advertising, branding, design, SEO, social media, overall business strategy, and more. Sometimes serious, occasionally satirical, frequently skeptical, never stale.

Velvet Rope
by Freddy J. Nager, Founder of Atomic Tango LLC + Social Media Analyst; photo by Guillaume Paumier, CC-BY, via Wikimedia Commons… L.A. contains miles of velvet ropes that pack more protective power than the Great Wall of China. They’re fronted by large scowling men armed with high-caliber clipboards. And they’re assaulted nightly by swarms of wannabes, who are repelled by blatant acts of discrimination based strictly on looks. Whenever I spot one of these social maladies in effect, my nerd self-preservation instinct kicks in, and I automatically steer clear. I’dRead More
Laziness or loyalty?
by Freddy J. Nager, Founder of Atomic Tango + Guy Who Loves A Good Sandwich; photo by JoeInQueens via Wikimedia Commons… Maybe it’s the bacon. Every week, I shoot pool in the same joint, The House of Billiards in Santa Monica. Is it the cheapest pool hall in town? Nah. It’s actually pricey. Is it the service? Not really. The people are friendly, but service isn’t a big factor when renting a pool table. Is it the ambience? I do love pure pool halls like this — not some barRead More
Pringles can and chips
by Freddy Tran Nager, Founder of Atomic Tango + Aspiring Snackologist… Of course, you already know Pringles aren’t really potato chips. One bite told you that. You just ate ’em because they make delicious midnight munchies. And they come in that cool tube. But the blogosphere buzzed when parent company Proctor & Gamble publicly proclaimed that Pringles aren’t entirely made from potatoes. In an attempt to save on snack taxes in Britain, the company noted that 58% of each Pringles chip consists of wheat and corn flour, fat, seasonings, andRead More
How To Win A Price War
by Freddy Tran Nager, Founder of Atomic Tango + Price Pacifist; photo by Artem Beliaikin on Unsplash… Imagine you’re selling lemonade from your friendly neighborhood stand when — BAM! — you’re torpedoed by a rival who cuts his price in half. That inglorious bastard! Here you two had settled upon a comfy price point — legally, of course, with no collusion — and he had to upset the balance…Read More
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Over my fifteen years of working in website development, I’ve encountered some bizarre and fascinating characters rivaled only by the people who gravitate to show business. Here are just a few I’ve met — perhaps you recognize some of them?…Read More
WaMu Chase merger
by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Likes Brands With Personalities… So my longtime bank, Washington Mutual (WaMu), recently got taken over by megabank Chase. ‘Twas a sad day for us WaMulians, because for all its faults — and it had a few — WaMu was a friendly place to bank, with everything from chirpy messages on the ATMs to free candy at the teller windows. What wasn’t to like?Read More
Saks Fifth Avenue Blacker Friday
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor… It’s like an episode from the HBO series Sex And The City (or any romantic comedy of your choice): the lead character pines for a fantasy ideal — a millionaire, supermodel, quarterback, cheerleader, prince or princess — but our hopeless romantic ultimately finds true love with a best friend, worst enemy, nerd, prostitute, maid, or bodyguard. Delusions dispelled, the true lovers lock lips and live happily ever after. Or until Hollywood makes a sequel. Today, many retailers are undergoingRead More
you can lead a horse to water
by Freddy Tran Nager, Founder of Atomic Tango & Website Strategy Instructor; photo from FOTO:FORTEPAN / Németh Tamás via Wikimedia Commons… Search engine optimization (SEO) is that magical science of making Google and other search engines fall madly in lust with your website. The more your site is optimized, the higher it appears on search rankings. The challenge?Read More
My wife just paid off her car two years early, and she’s ecstatic about it. Getting the new car was fun; but shedding that debt felt even better. It’s like getting to eat an entire package of freshly baked Trader Joe’s Snickerdoodle cookies in one sitting and losing all the weight the next day.Read More
by Freddy Tran Nager, Founder of Atomic Tango + Long Tail Marketing Enthusiast… Customer: Do you have “I Just Called To Say I Love You”? Barry: Yes. Customer: Can I have it? Barry: No. Customer: Why not? Barry: Because it’s tacky sentimental crap that’s why. Do we look like a store that would sell that song? Do you even know your daughter, there’s no way she likes that song. Oh I’m sorry, is she in a coma? — from “High Fidelity,” the movie A buddy and I were reminiscing aboutRead More