Media Category



We like to watch… and listen… and read.. and play… and sometimes all the above at the same time. Here’s where we share critical takes on movies, music, and other media by those who not only enjoy it but also create it.

NFL Thursday Night Football guy
by Freddy Tran Nager, Founder of Atomic Tango + Fan of Both the NFL and Andrew McGregor… So maybe you’ve seen these NFL commercials with the bearded guy in the suit (created by agency David & Goliath)… And perhaps you said to yourself, “WTF? Who is that guy and why is he the spokesman for the NFL?” Or maybe you said, “Wow, what a great character, how did they come up with that idea?” I had another take on the commercial: “Is that my friend Andrew McGregor?”Read More
Who Dat? Nation
by Emir Phillips, MBA/JD/Etc., Author of Lucitan: A Christian Punk Novel + Diehard Saints Fan… Editor’s Intro: Why is there a diatribe about New Orleans Saints football, crime, and punishment on this site? First, it’s a knee-deep, Mississippi-mud-thick, Tabasco-and-vitriol-infused jambalaya about football, and we love some spicy good writing about the world’s greatest sport. Then, for us marketers, this fan’s rant is a classic example of how one of the most powerful brands in the world, the NFL, is far from being “customer centric.” is the trendy new strategy favored by almost noRead More
John Carter
by Freddy J. Nager, Founder of Atomic Tango + Lifelong Fan of the Warlord of Mars… Forget the 10-foot-tall 6-limbed marauding Martians – the biggest challenge facing John Carter is his name. Or more exactly, the fact that Disney used his name as the title to his movie. Creating the second-worst sci-fi movie title of all time, Disney named this $250-million epic about red planet warfare “John Carter.” Yes, really, “John Carter.” Think about it. I mean, how can you not feel your blood racing at the sound of it?Read More
Frisbee on the beach
by Freddy J. Nager, Founder of Atomic Tango LLC + Old-Fashioned Newspaper Lover; photo by AlejandroLinaresGarcia via Wikimedia Commons… The other day I’m killing time on Twitter – which I call “Fritter” because of how well it serves that purpose – when a trending topic caught me eye. I usually ignore Twitter trends, which consist primarily of vapid paeans to Justin Bieber, false celebrity death announcements, and such pressing topics as #YouNeedToBreakUpIf. Yes, those really are trends on the world’s most overrated social network. What, you were expecting news aboutRead More
by Cordelia Perez, Guest Blogger Editor’s Intro: Cordelia is an incredibly talented young writer, and a member of a rare and amazing species: a young person who loves to read. (Quick, sample her DNA for future cloning!) Her writing contains inspired turns of phrase and fresh perspectives undampened by such soul-anesthetizing pressures as monetization and returns on investment. Here she describes the effect that Amazon’s e-reader, the Kindle, has had on her… At first glance, Amazon’s Kindle appears like most other new technology: overly hyped and unnecessary. At least, suchRead More
The Horror Ghetto
by Freddy Tran Nager, Founder of Atomic Tango + Part-Time Mad Media Scientist… I usually use this space to dissect other people’s projects, so for a change, I decided to eviscerate one of my own. Ladies and gentlemen: introducing the idea that went nowhere, “The Horror Ghetto”…Read More
action movie hero posters
by Freddy Tran Nager, Founder of Atomic Tango + Superhero Analyst… It must suck to be powerful. I’m determining what image I should use to present myself here at Atomic Tango. Since I picture myself as an action star (in a power-nerd way), I researched how Hollywood is depicting its almighty this summer. What I saw wasn’t encouraging.Read More
Jimmy Wong "Ching Chong"
by Freddy Tran Nager, Founder of Atomic Tango + Interracial Relations Insider… I don’t assign social media textbooks to my students because most are outdated by the time they’re published. Indeed, every time I flip on my computer, Mark Zuckerberg has messed with his giant virtual antfarm. Plus, real life case studies keep popping up that are so much more relevant and compelling. This past week — while I was teaching social media at UCLA Extension — something happened on campus that provided great classroom fodder. I’m talking about AlexandraRead More
xkcd "Duty Calls"
by Freddy Tran Nager, Founder of Atomic Tango Cartoonist Randall Munroe, the brain behind the popular comic xkcd, seems to know me too well in this strip dubbed “Duty Calls”.Read More
by Freddy J. Nager, Founder of Atomic Tango + College Football Fanatic   “A nearly $1 million salary and benefit package for a nonprofit executive is not only questionable on its face but also raises questions about how the organization manages its finances in other areas.” – Senator Tom Coburn (R-OK), criticizing the pay of Roxanne Spillett, CEO of the Boys & Girls Clubs of America. Spillett received $988,591 in pay and benefits in 2008, while the organization had revenues of $107 million. (Source: “Lawmakers Question Salaries of Nonprofits,” NewRead More