Media Category



We like to watch… and listen… and read.. and play… and sometimes all the above at the same time. Here’s where we share critical takes on movies, music, and other media by those who not only enjoy it but also create it.

Fox TV has a long history of upsetting the status quo. At its launch, it gave the finger to the mainstream networks and introduced edgier shows such as “The Simpsons,” “In Living Color” and “Married With Children.” Sure, this meant smaller overall audiences than its rivals, but it scored with the ever desirable 18-49 demo, whom advertisers love. Now Fox TV is rocking the ad world again…Read More
Dan Neil Rumble Seat
by Freddy Tran Nager, Found of Atomic Tango + Former Automotive Ad Writer… If you lust after cars like I do, then the writer you need to read — yes, NEED — is Dan Neil of the L.A. Times. Even if you don’t care about cars, you’ll love his column, “Rumble Seat.” Just check out the opening salvo from his review of the Nissan GT-R: I know what you want from me. You think I’m just your little word slut, that I’m here just to arouse you with steamy descriptionsRead More
South Park: Canada On Strike
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Likes His Satire Hard… “… While the internet is new and exciting for creative people, it hasn’t matured as a distribution mechanism… It will be a few years before digital distribution of media on the Internet can be monetized to an extent that necessitates content producers to forgo their fair value in more traditional media…” – Kyle, South Park I know, I shouldn’t be quoting cartoon characters as proof of anything, but sometimes the greatest truth is found inRead More
sportsBLOX
by Freddy Tran Nager, Founder of Atomic Tango, Sportswriter + Steelers Bar Aficionado… So I’m hanging out at this bar, but no one is around — no bartender, no waitress, no other patrons, no one. Everything behind me looks fuzzy, but I have the power to change the way I look at the touch of a button… A bizarre burrito-induced dream? No, that’s the scenario at SportsBLOX, a new virtual world run by one of my former MBA classmates.Read More
Terminator - The Sarah Connor Chronicles
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Wants His Fantasies to be Realistic… The first season of Terminator: The Sarah Connor Chronicles wrapped up last week. T-tv did fulfill its mission of entertaining young males and, ahem, some middle-aged ones during Monday Night Football’s cruel hiatus. But my interest likely won’t survive the break… unless Fox keeps tweaking my interest by, say, releasing web-only shorts during the off-season. (Hint, hint.) For all its special effects, visually appealing stars, and sci-fi adventure, T-tv is, frankly, dull. GreatRead More
public relations
by Freddy Tran Nager, Founder of Atomic Tango + Writer Who Also Likes Numbers… Just thought I’d dash off a quick note to put a few recent media-business items in perspective. The first one you’ve heard about extensively; you might find these others somewhat amusing… Microsoft’s offer for Yahoo!: $44.6 billion Oil company Exxon’s profit for just the 4th quarter of 2007: $11.7 billion State of California’s budget deficit: $14.6 billion Purchase price of HotOrNot, the online dating & rating service, as reported by TechCrunch: $20 million HotOrNot’s annual revenue:Read More
There Will Be Blood
by Freddy J. Nager, Founder of Atomic Tango + Semi-Pro Tree Hugger… From the industry that gave us the Kardashians comes another exquisite display of empty décor… Behold: a glossy oversized 12-page dead-wood booklet promoting the movie There Will Be Blood. This lustrous piece of eye-candy fell out of my L.A. Times, nearly crushing my toe. The heavyweight pages flaunted full-spread images from the lusciously shot film, along with quotes from critics, its Academy Award nominations and… nothing else. I don’t deny that this film deserves promotion. I’m thrilled toRead More