Race Movie 2016

10 February 2016

False Start: “Race” Movie Trailer Misses A Step

by Freddy Tran Nager, Founder of Atomic Tango + Stickler for Details…

The movie Race, about American hero Jesse Owens, looks terrific. The sound? Well, that could use work. Just listen to the movie trailer. Notice something odd about the cameras?

That sound effect you’re hearing is an auotwind motor. My colleague Rick Sanchez, who owns the audio post production house Post Haste Media, pointed out that those cameras in 1936 didn’t have autowind motors. If you were there, you would have heard just the loud burst of the flash and maybe a click – film was advanced manually.

Rick and I discussed several possibilities about how this could have happened:

  • Whoever did the sound editing was under 40 and simply didn’t know.
  • Whoever did the sound editing was drunk, stoned, or looking to play a joke.
  • Whoever did the sound editing was under orders of a clueless studio exec who wanted “more camera sound.”

For creative professionals who take pride in their work, such disregard for quality is painful. When Rick shared this trailer and his eagle-eared observation on social media, the comments from his peers included “That is so hilarious but depressing at the same time!” and “Ha!!! (*sob*)”.

Now, except for these top production professionals and the nitpickers who fill IMDB “goofs” sections, most people likely won’t notice. Even if they did, one sound effect probably won’t affect their enjoyment of this trailer. But in the long run, such carelessness won’t win many races.

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Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches graduate-level marketing communication courses at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

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