Recent Posts

sharper image gift card
by Freddy Tran Nager + Guy Who’s Always Seeking A Competitive Advantage… One company’s tumble is another’s primo opportunity — if that opportunity is approached creatively…Read More
sportsBLOX
by Freddy Tran Nager, Founder of Atomic Tango, Sportswriter + Steelers Bar Aficionado… So I’m hanging out at this bar, but no one is around — no bartender, no waitress, no other patrons, no one. Everything behind me looks fuzzy, but I have the power to change the way I look at the touch of a button… A bizarre burrito-induced dream? No, that’s the scenario at SportsBLOX, a new virtual world run by one of my former MBA classmates.Read More
Pricing During A Recession
by Freddy Tran Nager, Founder of Atomic Tango + Survivor of Multiple Recessions; photo by Ed Yourdon via Wikimedia Commons… When the economy starts singing the hardcore blues — kind of like now — many businesses feel tempted to lower their prices. But lowering prices creates three problems: It tells customers you’ve been overcharging them all this time. It means you’ll have difficulty increasing your prices to “normal” when the economy starts jamming again. It kills your profit margins, so you won’t have the cash to do what might reallyRead More
by Freddy J. Nager, Founder of Atomic Tango LLC Who ever imagined that naming a company would become a game of speed and chance? As soon as the Eliot Spitzer-prostitute story broke, I looked up the name Client9.com. Then New York Governor Spitzer was busted for hiring prostitutes: he was the mysterious “Client 9” in investigative reports. Given my penchant for anything that sounds like it came from a James Bond film, I immediately looked to reserve “Client 9” as the site of a satirical series, but someone beat meRead More
Terminator - The Sarah Connor Chronicles
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Wants His Fantasies to be Realistic… The first season of Terminator: The Sarah Connor Chronicles wrapped up last week. T-tv did fulfill its mission of entertaining young males and, ahem, some middle-aged ones during Monday Night Football’s cruel hiatus. But my interest likely won’t survive the break… unless Fox keeps tweaking my interest by, say, releasing web-only shorts during the off-season. (Hint, hint.) For all its special effects, visually appealing stars, and sci-fi adventure, T-tv is, frankly, dull. GreatRead More
viral spinning girl
by Freddy Tran Nager, Founder of Atomic Tango + Critical Analyst… Time for a little viral study. A friend sent me this image that supposedly tests how right-brained or left-brained you are (if she’s not moving, click on her to make her spin). One neurologist blogger, Dr. Steven Novella, has already disputed that it’s a test of anything, asserting that it’s just a fun illusion. I trust the brain doc, but here’s the text that came with this illusion… The Right Brain vs Left Brain test … do you seeRead More
A Flash-based website is like a supermodel date: awesome to look at, but after a while, you’ll just want someone who can carry on a conversation…*Read More
Desert Packrat
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Always Buys Socks On Sale; photo by Jules Jardinier [CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0)] via Wikimedia Commons… It’s only a penny, but it’s compelling millions of consumers to rush out and stock up before it’s too late…Read More
Drucker On Marketing
by Freddy Tran Nager, Founder of Atomic Tango + Differentiation Junkie; cover image modified from Drucker On Marketing by William Cohen… While reading an article by marketing legend Jack Trout, I came across this quote from the “father of business consulting,” Peter Drucker… “Because the purpose of business is to create a customer, the business enterprise has two, and only these two, basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” Upon reading this, IRead More
Suze Orman's "Women And Money"
by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Instructor… She’s a money management wizard who’s pretty damn savvy about marketing. Of course, it helps when you team up with the greatest media mogul of our times. Last week on the Oprah Winfrey show — a.k.a. Nirvana for writers — author/financial consultant/TV show host Suze Orman announced that she would give away downloads of her new book, Women & Money, on Oprah’s website for 33 hours. The result: 1.1 million downloads! Wait, you might be thinking, is OrmanRead More