007 Tag



by XDL, Filmmaker… Why do particular films and actors succeed when many believe they’re undeserving? You’d be surprised how many people in Tinseltown lose sleep over that question. My answer: Hollywood is a branding and marketing mechanism, and once the gears get moving, it’s there to perpetuate content. The trick is to get the gears moving, and therein lies the art of it. Every now and then the mechanism takes steps to protect itself. An example: Avatar. This was not a particularly good movie. It wasn’t horrid, but the filmRead More