account management Tag



Leo Burnett on clients
by Freddy J. Nager, Founder of Atomic Tango + Guy Who Has Worked With Clients Of All Types In Agencies Of All Sizes… Finding the right client is like dating: You have to escape your comfort zone and make small talk with lots of strangers. Most prospective clients simply aren’t a match or a catch: some are all talk no action (or no money), some expect too much, and some will make you want to give it all up and take a vow of business celibacy. Once you get pastRead More