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banner ads Tag



Eye tracking studies

Now You See ‘Em… Well, No You Don’t: Why Banner Ads are Still Big Business Despite the Blindness

by Freddy Tran Nager, Founder of Atomic Tango + Early Banner Ad Creator… The biggest reason why banner ads don’t work? People simply don’t see them. We marketers call it “banner blindness.”Read More
Don't mind me, I'm just retargeting.

Always Something There To Remind Me: Retargeting Ads Won’t Take A Hint

by Freddy J. Nager, Founder of Atomic Tango LLC + E-Commerce Addict… I just had a shopping experience I can’t forget — and not because it was memorable in any way. I can’t forget it because the Internet won’t let me…Read More
computer screen

And The Standards Go Out (The Browser) Window: Banner Ad-Nauseam

by Freddy Tran Nager, Founder of Atomic Tango + Former Banner Ad Clicker… When was the last time you clicked on a banner ad? If you’re like most people, the answer lies somewhere between “never” and “I don’t remember”…Read More
banner ad

Stop With The Dancing Cartoons Already: 7 Tips For Better Banners

by Freddy Tran Nager, Founder of Atomic Tango + Former Banner Ad Creator… Frankenstein created a monster. And advertisers created the banner ad. Fortunately, advertisers can still fix their hideous beast before it gets totally toasted by us villagers…Read More

What In The World Is Atomic Tango?

Founded in the year ‘007 by Professor Freddy Tran Nager, Atomic Tango is an L.A.-based marketing-and-media firm that specializes in critical thinking and creative daring. Here you’ll also find Freddy’s official musings on marketing, media, and other mischief. So whether you’re seeking enlightenment or entertainment, pull up an Eames, pour yourself a cold one, and enjoy…

New From Atomic Tango Publishing

"Copyediting With An Attitude" Book CoverCopyediting With An Attitude:
How To Proof And Edit Ads And Other Marketing Copy — now available at Amazon.

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