banner ads Tag

Now You See ‘Em… Well, No You Don’t: Why Banner Ads are Still Big Business Despite the Blindness

by Freddy Tran Nager, Founder of Atomic Tango + Early Banner Ad Creator… The biggest reason why banner ads don’t work? People simply don’t see them. We marketers call it “banner blindness.”Read More

Always Something There To Remind Me: Retargeting Ads Won’t Take A Hint

by Freddy J. Nager, Founder of Atomic Tango LLC + E-Commerce Addict… I just had a shopping experience I can’t forget — and not because it was memorable in any way. I can’t forget it because the Internet won’t let me…Read More

And The Standards Go Out (The Browser) Window: Banner Ad-Nauseam

by Freddy Tran Nager, Founder of Atomic Tango + Former Banner Ad Clicker… When was the last time you clicked on a banner ad? If you’re like most people, the answer lies somewhere between “never” and “I don’t remember”…Read More

Stop With The Dancing Cartoons Already: 7 Tips For Better Banners

by Freddy Tran Nager, Founder of Atomic Tango + Former Banner Ad Creator… Frankenstein created a monster. And advertisers created the banner ad. Fortunately, advertisers can still fix their hideous beast before it gets totally toasted by us villagers…Read More