branding Tag



Amazon Fire Phone
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Analyst… Add “effective” to the list of marketing terms that no longer mean anything, alongside “authentic,” “leader,” “revolutionary,” “disruptive,” and “engagement.” According to a misdirected study by research firm Ace Metrix, in 2014 Samsung had 7 of the 15 “most effective” ads in the tech hardware sector, including the top 2. Of course, as everyone knows, Samsung had a terrible year, with third-quarter profits down 60% to three-year lows. Also on Ace Metrix’s top 15 list: Amazon’s ad for itsRead More
Atomic Tango Logo
by Freddy Tran Nager, Founder of the one and only Atomic Tango LLC (at least for now)… Nothing about the email set off my usually hypersensitive B.S. detector. It had landed in my business inbox with the subject line, “Confirm: About “atomictango” registration.” I didn’t recognize the sender’s name, Gerry Gu from p-xi.org, but emails from strangers are common in business, so I opened it and the message seemed friendly enough…Read More
Megan Fox Twitter Photo
by Freddy Tran Nager, Founder of Atomic Tango + Certified Non-Celebrity… Why do 60% of Twitter users quit within the first month? You could blame the inane trending topics, like these… #LightSkinGirlsDoStuffLike #ShorterThanBeyoncesHair Miley Cyrus #ThanksMiley #confessyourunpopularopinion Each trend is based on hundreds of tweets. Kind of makes your cerebrum cringe, doesn’t it? That said, lobotomizing trends aren’t the primary reason people become Qwitters — in fact, they’re part of the social network’s attraction. (Tell me again how social media will advance civilization.) No, people quit because they see NORead More
Swing-A-Way can opener
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Cares How Stuff Is Made; note that the following article contains affiliate links, and buying via them benefits the Atomic Tango martini fund… After nearly a decade of service, my Swing-A-Way manual can opener finally bit it. It was cheap yet solid and totally energy efficient (electric can openers are for wimps). As an added bonus, it was made in America (“USA! USA! USA!”). And that’s a rare feature these days — even rarer than ever, as I discovered…Read More
NFL Thursday Night Football guy
by Freddy Tran Nager, Founder of Atomic Tango + Fan of Both the NFL and Andrew McGregor… So maybe you’ve seen these NFL commercials with the bearded guy in the suit (created by agency David & Goliath)… And perhaps you said to yourself, “WTF? Who is that guy and why is he the spokesman for the NFL?” Or maybe you said, “Wow, what a great character, how did they come up with that idea?” I had another take on the commercial: “Is that my friend Andrew McGregor?”Read More
by Freddy J. Nager, Founder of Atomic Tango LLC + Avid Inc. Reader If you’re an entrepreneur or run a small company, you should read Inc. magazine. One issue contains more insightful, practical advice than some of the semester-long classes I endured in business school. And a subscription to Inc. will put you back a whopping $13 – or less than the price of a movie ticket. (Should you invest in advice from business experts or Abraham Lincoln: Vampire Hunter? You decide…) But no one is infallible. Not even me.Read More
hot not to be a professional
by Freddy Tran Nager, Founder of Atomic Tango + Social Media Realist; photo by Hunters Race on Unsplash… So a Harvard Business Review article will tell you what it means to be professional in the social media era. It begins with a compelling example of how the Susan G. Komen Foundation bungled its recent image problems, while Planned Parenthood used social media to handle their controversies with aplomb. Nice case. Then the article spins out of control…Read More
John Carter
by Freddy Tran Nager, Founder of Atomic Tango + Lifelong Fan of the Warlord of Mars… Forget the 10-foot-tall 6-limbed marauding Martians – the biggest challenge facing John Carter is his name. Or more exactly, the fact that Disney used his name as the title to his movie. Creating the second-worst sci-fi movie title of all time, Disney named this $250-million epic about red planet warfare “John Carter.” Yes, really, “John Carter.” Think about it. I mean, how can you not feel your blood racing at the sound of it?Read More
by Freddy Tran Nager, Professor of Marketing + Founder of Atomic Tango; photo by Sandrachile on Unsplash… Too many entrepreneurs and CEO’s tell me that they “don’t have money for marketing” or they’re “not ready for marketing yet.” What they’re really saying is that they don’t know what “marketing” means…Read More
Anthropologie Mean Girls
by Freddy Tran Nager, Founder Of Atomic Tango + Husband Of Anthropologie Fan… My wife LOVES Anthropologie so much, I should invest in the parent company just to get some cash back. With a religious fervor, she devotedly keeps tabs on the company in social media, and from what she tells me, Anthropologie sure knows how to work it. Sort of. Enter The Queen B’s (Bloggers)… Part of Anthropologie’s social media strategy involves bloggers — more like acolytes whose fanaticism makes Apple fanboys look apathetic. The top bloggers include RoxyRead More