branding Tag



Microsoft OMGIGP Ad
by Freddy Tran Nager, Founder of Atomic Tango + Creative Strategist… File under “What The Hell Were They Thinking?!” A few days ago, Microsoft leaked a new ad for Internet Explorer 8 — though I’m not sure if “leaked” is the right verb. More like spilled, yakked up, upchucked, and Technicolor-yawned it. The ad is nicknamed “OMGIGP,” which stands for “Oh My God I’m Gonna Puke.” Really. No kidding. And it features a woman vomiting in it. See for yourself — if you can… (WARNING: NOT FOR THE FAINT OFRead More
Pizza Hut is now The Hut
by Freddy Tran Nager, Founder of Atomic Tango + Pizza Addict… What’s wrong with pizza? I love pizza! Yet fast food giant Pizza Hut is dropping the “pizza” from some of its store names and packaging. While still officially called Pizza Hut, the chain will refer to itself as “The Hut” to make it a more appealing place for teens to hang out. Hey, we’re not a fast food joint, we’re a clubhouse!Read More
Pringles can and chips
by Freddy Tran Nager, Founder of Atomic Tango + Aspiring Snackologist… Of course, you already know Pringles aren’t really potato chips. One bite told you that. You just ate ’em because they make delicious midnight munchies. And they come in that cool tube. But the blogosphere buzzed when parent company Proctor & Gamble publicly proclaimed that Pringles aren’t entirely made from potatoes. In an attempt to save on snack taxes in Britain, the company noted that 58% of each Pringles chip consists of wheat and corn flour, fat, seasonings, andRead More
WaMu Chase merger
by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Likes Brands With Personalities… So my longtime bank, Washington Mutual (WaMu), recently got taken over by megabank Chase. ‘Twas a sad day for us WaMulians, because for all its faults — and it had a few — WaMu was a friendly place to bank, with everything from chirpy messages on the ATMs to free candy at the teller windows. What wasn’t to like?Read More
Ed Hardy Wine
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Doesn’t Own Ed Hardy Anything… Intrigued by the Ed Hardy wines at his local Whole Foods, Pulitzer Prize winning writer Dan Neil performed exploratory surgery on that insatiable branding machine Christian Audigier. The resulting L.A. Times article is a brilliant and funny study of branding gone wild…Read More
Saks Fifth Avenue Blacker Friday
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor… It’s like an episode from the HBO series Sex And The City (or any romantic comedy of your choice): the lead character pines for a fantasy ideal — a millionaire, supermodel, quarterback, cheerleader, prince or princess — but our hopeless romantic ultimately finds true love with a best friend, worst enemy, nerd, prostitute, maid, or bodyguard. Delusions dispelled, the true lovers lock lips and live happily ever after. Or until Hollywood makes a sequel. Today, many retailers are undergoingRead More
Versus Network campaign
by Freddy Tran Nager, Founder of Atomic Tango + Sports Fan… Raise your hand if you’ve heard of Versus… Anyone? Anyone? Bueller? Few know about the small sports network, which I appreciate for bringing me Ivy League football. Where else could I catch the Harvard-Cornell game in L.A.? Since Versus wants more than us middle-aged marketing geeks, they’re trying to generate awareness by asking for more than a show of hands. They’re literally asking people to “Show Me Your V.” Really.Read More
Jimmy Buffett
by Freddy Tran Nager, Founder of Atomic Tango + Guy Still Looking For His Lost Shaker Of Salt… Want to see a brand done right — and gone wild? Go to a Jimmy Buffett concert, but don’t bother with the music performance.Read More
Apple at Walmart?
by Freddy Tran Nager, Founder of Atomic Tango + Branding Purist… Seeing iPhones sold at Walmart is like seeing Wolfgang Puck dishes at IHOP (not likely) or Rachael Ray pimping Dunkin Donuts (oh yes she did). Have you ever seen a bigger mismatch in marketing? What’s next, an Apple logo on a NASCAR vehicle? Or even worse, an Apple at— What? You want to know what’s the big deal?Read More
by Freddy Tran Nager, Founder of Atomic Tango + Member of a Few Segments… A few years ago, my wife and I strolled into Forth & Towne, a new fashion chain from Gap Inc. targeting women over age 35. It was solemn and dignified with muted lights and muted music — and muted people. While other stores in the mall percolated with excited shoppers (this was 2006), the spanking new Forth & Towne saw its handful of customers browsing quietly, as if they were preparing to pay respects to anRead More