branding Tag



competition
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Has Weathered Some Economic Downturns; photo by Chris Sabor on Unsplash… Tough times like these separate the plucky from the certifiably pluckless. Plucky companies see economic turmoil as a ripe opportunity to crush weaker competitors. The pluckless see a shrinking economy and resort to shrinkage themselves: they reduce their services and their advertising till they’re but a shriveled husk of what they once were…Read More
Obama logo
by Freddy Tran Nager, Founder of Atomic Tango + Proud Obama Supporter… One of marketing’s primary responsibilities is to make your brand stand out from the competition — ideally in a good way. So even though I’m a marketer who supports Obama, I’ve hesitated to write about Obamarketing, because every other marketer with a blog (99.9% of all marketers) has already done so. Back in mid-October, Advertising Age crowned Obama “Marketer of the Year” based on a survey of its readers — which would have looked awfully silly had heRead More
Meryvns' "Declare Your Style" Campaign
by Freddy Tran Nager, Founder of Atomic Tango LLC + Marketing Forensics Practitioner… As an L.A. interactive-media guy, I’m expected to blog about sexy new developments online or in Hollywood, but today I’m writing about Mervyns department store. And, yes, that’s the only time you’ll ever see the words “sexy” and “Mervyns” in the same sentence. Ah, I see I just lost 98% of this article’s readers, which reflects the same percentage of consumers who couldn’t care less about the fashion retailer. And that explains why Mervyns recently declared bankruptcy.Read More
Unilever's Fair & Lovely
by Freddy Tran Nager, Founder of Atomic Tango + No Fan of Double Standards… Delia Rose is mad as hell. The L.A. teenager is calling for a boycott of Unilever. The reason? The skin-whiteners that the corporate behemoth distributes and promotes in Pakistan and other Eastern countries under the name Fair & Lovely…Read More
Trump Vodka
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Wishes His Personal Name Were “Atomic Tango”… I recently read a book that recommends naming your company after yourself to make your brand “authentic.” Hmm… Freddy Nager Productions? Uh, no — sounds like a nightmare on Elm Street. My personal name issues aside, here’s my advice to all other entrepreneurs: If you plan to remain a small operation (like a law practice), you might consider naming your company after yourself. Otherwise, create a name that’s original and creative. Sure,Read More
Rachael Ray Dunkin' Donuts
by Freddy Tran Nager, Founder of Atomic Tango + Donut Junkie… Like many people, I want 01.20.09 — Bush’s last day in office — declared an international holiday. But even with “the End of an Error” in sight, right-wing extremists continue to wreak their corrosive damage, and are now invading the seemingly sheltered world of corporate junk food…Read More
by Freddy J. Nager, Founder of Atomic Tango LLC Who ever imagined that naming a company would become a game of speed and chance? As soon as the Eliot Spitzer-prostitute story broke, I looked up the name Client9.com. Then New York Governor Spitzer was busted for hiring prostitutes: he was the mysterious “Client 9” in investigative reports. Given my penchant for anything that sounds like it came from a James Bond film, I immediately looked to reserve “Client 9” as the site of a satirical series, but someone beat meRead More
Drucker On Marketing
by Freddy Tran Nager, Founder of Atomic Tango + Differentiation Junkie; cover image modified from Drucker On Marketing by William Cohen… While reading an article by marketing legend Jack Trout, I came across this quote from the “father of business consulting,” Peter Drucker… “Because the purpose of business is to create a customer, the business enterprise has two, and only these two, basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” Upon reading this, IRead More
skullcandy logo
by Freddy Tran Nager, Founder of Atomic Tango + Electronics Fiend… I recently attended the Consumer Electronics Show in Vegas, and yes, you can’t spell “excess” without CES. After traversing an area the size of Rhode Island brimming with gadgetry, blissed-out geeks, and scantily clad spokesmodels, I have but two regrets…Read More
Google Billboard Ad
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Remembers Search Engines Before Google; this article contains affiliate links, and purchasing through them supports the Atomic Tango martini fund… “I’m so full of action, my name should be a verb.” – Big Daddy Kane Too many dotcom execs and entrepreneurs claim marketing isn’t necessary. “Just look at Google,” they say with smug grins. True, Google never spent a dollar on advertising their world-dominating search engine, but they did perpetrate some wicked marketing…Read More